If you are an investor in an indoor children's playground, you need to do the following analysis.
First, the market scale continues to grow.
With the full liberalization of the second child policy, the number of newborns in 20 16 years increased by more than1300,000 compared with the previous year, and today's children are playing a higher and higher role in the family. With the improvement of the income level of the whole society, most people no longer need to worry about their livelihood. After meeting the needs of livelihood, people began to seek higher-level expenditure, and the so-called expenditure was upgraded in this way. Nowadays, there is fierce competition not only in society, but also among children. Parents also generously give their children better development space. Parents are willing to spend money on cram schools and spend hundreds of dollars on various advanced toys for a class, as long as they are good for their children. Children's paradise is just what children need to play, and naturally it has an extremely hot market. With the change of national birth policy, we have reason to believe that the market scope will continue to grow in 20 18 years, and there is still a lot of room for indoor children's paradise to grow. Related recommendation: indoor children's playground
Second, store selection
A good storefront can save at least one-third of energy for operation. From the perspective of cities, second-and third-tier cities are the best choice for children's paradise industry in recent years.
Judging from the operation of many brands of indoor children's parks in Henan, Shandong, Shanxi, Hebei and other places, indoor children's parks in second-and third-tier cities are more profitable than those in first-tier cities, because in second-and third-tier cities, if the parks are relatively high-end and located in local landmark shopping malls or stores, this children's park will become a symbol of local amusement places. Coupled with low rents, low wages and greatly reduced operating costs in second-and third-tier cities, the operating income of some stores is almost equal to gross profit, so the net profit is relatively high.
On the other hand, in first-tier cities, due to fierce competition, passenger flow is relatively scattered. The rent is high and the salary is high. Even if the business is good, there is little profit left.
Choose the venue of the indoor children's playground. Children's parks generally choose to open in several types of business districts: department stores or shopping centers, such as wanda plaza and Wangfujing department stores; Large supermarkets, such as Carrefour, Wal-Mart and Auchan; Community; Early education center, etc.
Third, equipment investment.
Open an indoor children's playground, with a small space and few choices of equipment.
Traditional equipment such as naughty castle, fearless, cool trampoline and so on. It can satisfy children's sports nature and improve their physical fitness.
There are also various novel projection devices, such as Sniper from the Forest, Ball Throwing, Magic Beach and so on. Among them, there are many ways to play, which bring exciting sensory experience to children and are conducive to the development of children's imagination;
There are also the most popular parent-child indoor children's paradise at present, including wooden workshops, pottery clay, baking and other projects that require parents and children to participate together, which enhances the interaction between parents and children.
Various devices bring different experiences, and the choice needs to be decided according to the local market. Due to the different collocation and types of equipment, it is difficult to quote the specific price of equipment.
Fourth, publicity expenses.
In order to popularize indoor children's playgrounds, we should not only choose places with large traffic, but also take certain publicity measures. For example, distributing leaflets in places with many children and placing advertisements on billboards near bus stops and schools; In addition, we should also pay attention to online marketing, various media, WeChat official account and circle of friends. Publicity through all channels may have unexpected effects.
The above points are an analysis that Xiao Wanzi has roughly arranged for you. Of course, the above points are only a small part of them. If you want a systematic and comprehensive understanding, you can contact us.