Of course, the unpopular niche is just a product, because they have small competition, low threshold, relatively fast start and lower cost, which is very suitable for the development of small sellers of Taobao.
For novices, it is necessary to learn to gain market share in Taobao competition and accumulate it bit by bit, so as to live well and go to the mass market to fight hard, and it is easy to become cannon fodder.
You can find products with low unit price but high profit rate, such as body lotion, mosquito killer, electric shoes, thermos cup, low-cost special mask (seaweed mask) and so on.
You can also find products with high customer price and high profit, which are divided into traditional tonics, drones and some industrial supplies.
Want to make money on Taobao,
You must learn to analyze yourself. If you want to sell a commodity, you should do a good job in market analysis and investigation in advance, be optimistic about the market competitiveness of the product, and locate the demand group of this commodity and your own development route. Only when you have accumulated a certain amount of resources can you have the capital to gallop a broader market.
How to choose products when opening a shop?
1. Analyze keyword competition.
Open the analysis of business personnel-market-search words and enter product keywords to see the competitiveness of products in the market. Formula: product competitiveness =7-day search popularity/number of online products.
Let's apply the formula to calculate the competitiveness of products. If the calculated result is less than the reference value of competitiveness, I don't recommend you to make this product because it is too competitive.
However, if the product is competitive, it still depends on the click rate of the mall. Why do you want to see it? This is because the click percentage reflects the difficulty of category competition. If the percentage is high, the market competition will be great, so it is not recommended to enter again.
2. Taobao search? (Pay attention to the e-commerce knowledge network for more e-commerce information)
Suppose we want to sell football-related, then take "basketball football" as an example and enter keywords in Taobao search bar:
After the search, sort according to sales volume. At this time, we can look at the current market sales. The first two pages are basically at least 3000+, and there is not much difference between football products. Therefore, we should focus on building basic sales in the early stage. If it is a small seller who does not have the advantages of capital and supply, it is really difficult to do it.
Opening an online shop requires the ability to choose products. It doesn't mean that women's shoes sell well, so you have to sell them, because the market is constantly changing, and the individual's operating ability and resources are different. He can sell well, but you may not sell well.