Question: Is there any data showing the parent-child consumption level of parents with children in Chengdu?
Zhang Tao: In the third quarter of 20 19, the per capita single consumption of parent-child users in Chengdu reached 160 yuan. Top5, which users are most keen on, is followed by children's paradise, children's photography, postpartum recovery, baby swimming and early education center. In the past year, consumers in Chengdu had a strong demand for maternal services, among which services such as postpartum recovery, month care and baby care grew rapidly and became popular consumer goods, among which baby care increased by 1.5 times year-on-year.
Parent-child games and early childhood education are the most concerned topics for parents in Chengdu. Parent-child play, early education talents, children's paradise, early education center, children's foreign languages and early education have become the favorite parent-child services for parents in Chengdu. Parents in Chengdu attach great importance to their children's education and are willing to invest. In the past year, Chengdu Baobabaoba's investment in preschool education continued to grow, and the transaction volume of preschool education increased by 85%, leading the new first-tier cities.
In addition, judging from the average order volume of merchants on the parent-child list in the past year, Chengdu's parent-child consumption market shows great growth potential and becomes the city with the highest average order volume of listed merchants after Beishangguang.
Question: There are many lists on the market now. What is the basis of the list we must see?
Zhang Tao: Now we are different from other lists: First, we are based on big data. Meituan Review itself has enough users, we have 600 million users, and we have nearly 200 million parent-child users. We are based on the portraits of parent-child users, where do parent-child users like to go, and what is the evaluation of parent-child users. We use big data to screen popular businesses and popular locations; Second, the public comment parent-child list relies on the massive comments and user rating data of 430,000 families on the platform as the scoring basis, using a standard data model instead of manual nomination, and all merchants judge according to a unified data standard. At the same time, it is supplemented by inviting parents and children who meet the age characteristics to conduct big data sampling verification. Through the on-the-spot investigation of merchants by experienced users, we can experience the stability anonymously and select the best candidates. In addition, third-party notary agencies supervise and notarize the selection results throughout the process, strive to be open and transparent, and ensure the fairness and credibility of the list.
Question: After the must-see list is published, it will be displayed first on the pages commented by the US Mission. For example, when searching, will the number of businesses on the must-see list be displayed to give users stronger guidance?
Zhang Tao: First of all, all the details pages of our shortlisted businesses will have this logo, which is a must-see business; Second, we have a list entry at the comment entrance of the US Mission. Entries can be classified according to different cities, whether they are 1-3 years old or 3-6 years old. For example, if you want to take him to a museum, take him to play with water, take him to an amusement park and take him to an outdoor park, there will be strong classifications, so the labels and entrances are customized.
Q: How often is this list updated? Can it be replaced if it is not well done?
Zhang Tao: Our list is updated every year. If some businesses have problems, they will not be listed next year. This year is the first time that our parent-child industry has a parent-child list. Before that, we published a list of must-eat, live and play. Chengdu is a very important city for us, and the merchants in Chengdu have a high recognition of us. Online merchants are very willing to cooperate with us and put good products online to give back to users in Chengdu, so there are more sources for users to choose from, which is a very positive trend.
Q: Are we mainly targeting children?
Zhang Tao: The parent-child we refer to is mainly 0- 12 years old, covering the whole scene of eating, drinking, and shopping, with the widest service range and the largest number of users, which can be traced back in a closed loop. (Source: Sichuan News Network)
Extended reading:
BBunion
abstract
BBunion focuses on the personality education of infants aged 0-3 years, establishes "633 personality building system" and "teaching and playing mode", takes the "Multidimensional Sensory Course" authorized by Germany as the teaching highlight, advocates the combination of school, family and society, guides children to learn to observe, discover, think, debate and compare in games, and cultivates children with firm will, happiness, all-round development and happiness ability.
About BBunion
As a leading brand of sex education for 0-3 years old, BBunion International Early Education focuses on continuously exploring and analyzing the needs of families aged 0-3 years old. The course is based on the scientific theory of cranial nerve development, jean piaget's cognitive development theory, Eric Holmberg Eriksson's personality development theory, abraham harold maslow's hierarchy of needs development theory, and Martin ·e·p· Slieman's positive psychology. It focuses on personality education for 0-3 years old, integrates German educational methods, and takes "multi-dimensional senses" authorized by Germany as the teaching highlight. Combining the educational concept of "Trinity Education" originally created by BBunion with children's diversified growth needs, we will create a space for children to effectively "play" to stimulate brain development, and then learn independently and inspire thinking ability, and create an environment that conforms to children's physiological and psychological characteristics. Cultivate children's perseverance, happiness, all-round development, IQ, EQ, FQ and happiness.