Early childhood education rose in Europe and America in the 1960s, and early childhood education institutions specializing in family services began to appear in the 1980s. One of the most important features of the development of early childhood education in China in the 20th century is the introduction of western early childhood education facilities and ideas, and the exchange and integration from passive to active, so as to realize the localization and scientific process of early childhood education.

Market environment: In China, the weight of children's education plays an important role in the family. Every parent will spare no effort to increase the expenditure on children's education, for fear that children will lose at the starting line, and parents will be more likely to panic, thus increasing the expenditure on education. However, school education is limited after all, so early education institutions have become hot items in the market.

Providing value: Early education institutions can provide an environment and space for children to learn and grow in play, but only if there are professional early education teachers who can help develop children's intelligence and lay a solid foundation for the future.

Business model: the hardware cost of early education institutions is relatively low, just one classroom and several teachers, and its biggest cost is the cost of obtaining customers. However, at present, high-quality early education institutions in China are hard to meet, but the market is really huge, so the success rate of early education institutions is relatively high.