20 15- 10 fully released the second child, which released a certain fertility demand in a short time and stimulated the increase of the new population. From the data point of view, by 20 18, the newly added population will drop to15.23 million, a record low. According to the 20 18 announcement of the Bureau of Statistics, the number and proportion of children with two or more children are significantly higher than that with one child. The effect of the second child policy has been released. The reasons why 20 18 newborns failed to meet expectations mainly include high cost of childcare, heavy burden of care, and insufficient protection of women's rights and interests, which are the main factors that hinder the promotion of fertility will.

Based on the newborn population from 20 16 to 20 18, by 20 18, there will be more than 50 million infants aged 0-3 in China, and the market demand for infant care will be further opened. In addition, with the increase of residents' income and the change of parenting concept, maternal and infant families gradually tend to seek high-quality, professional and scientific infant care products and services.

Both preschool education and early education have a scale of more than 1000 billion.

As a sunrise industry, early education industry has great development potential. At present, the post-80s and post-90s have entered the reproductive age. Their concern and recognition for early education, together with the huge pre-school population base and the open attitude of modern families towards early education, have formed a huge consumer group in the early education market. According to the latest Blue Book of Early Education in China released on 20 19, the market size of early education in China has exceeded 200 billion at present, and it is expected to exceed 450 billion yuan in 2025.

From the perspective of the nursery market, with the introduction of the State Council's guidance on infant care in May 2065438+2009, the infant nursery industry in China will receive a lot of attention. Consumer awareness in the nursery market will be enhanced, and more parents will consider sending their children to nursery schools, thus increasing the enrollment rate. It is estimated that the infant care market in China will exceed 654.38+07 billion in 2065.438+09.

Therefore, the parallel of early education and nursery education will also help to seize a broader market scale in the future.

There are still problems that cannot be ignored.

However, there are obvious differences between nurseries and early education, and it is not easy for institutions to expand categories. "Early childhood education pays more attention to care and nurturing, while early education pays more attention to education, including guidance on children's physique, personality and governance. At present, there are always some problems that can't be ignored in the whole industry, such as lack of standards, lack of diet and lack of supervision.

However, from the perspective of industry development, the combination of "early education" is also conducive to strengthening the norms of existing early education institutions. At present, there is no official industry standard in the early education industry, and the management norms of the nursery industry are also improving day by day. Under the trend of "early education", some early education institutions may be forced to carry out rectification.

—— The above data comes from the analysis report of Foresight Industry Research Institute "China Early Education Industry Development Prospect Forecast and Investment Strategic Planning".