Copywriting is different from designers' expression through pictures or other means, and it is a process of performance, development and deepening in turn with advertising creativity, which mostly exists in advertising companies, corporate propaganda, news planning and so on.
Modern copywriting, also called "advertising copywriting", can be roughly divided into four categories: assistant copywriting (ACW), copywriting (CW), advanced copywriting (SCW) and advanced copywriting (SCW). Among them, senior copywriting is slightly different from senior copywriting. The former requires copywriting ability, while the latter includes not only copywriting ability, but also the number of years of copywriting.
official documents and correspondence
1. Jiugongge thinking method.
Take a piece of white paper and divide it into 9 squares with a pen. Fill in your product name in the middle box, and then start to fill in many advantages that may help the sales of this product in the other eight boxes. This is a simple exercise to force creativity.
2. Point extension method.
Copy down the characteristics of the goods in the catalogue and extend them after each point. If you are really lazy, you can copy the selling points of the catalogue, but the words will be less human and less convincing.
3. Three-stage writing method.
This is the "inverted triangle writing method" that imitates journalism. In the first paragraph, please focus on the sales speech of the full text. In the second paragraph, please explain the many characteristics of this commodity one by one according to the expansion method of the catalogue point. The last paragraph is "hook", the main task is to ask people to buy now, so it is generally to strengthen USP (unique selling point), price advantage or gifts.
4. category TOP20 induction.
By collecting the information of industry/category Top20 products and their advertising copy, this paper analyzes the product characteristics and excavates the characteristic selling points. According to the marketing demand, make use of visual gameplay or differentiated marketing or other ways to create gaps in the segmentation field, so as to make the advertising information more effective.