Entrepreneurship is a process in which entrepreneurs and business partners work hard to optimize and integrate the resources they own or can own, thus creating greater economic or social value. Entrepreneurship is a kind of behavior that requires entrepreneurs and their business partners to organize and manage, and use services, technologies and utensils to think, reason and judge. So how to start a business? The following is how to find a partner for a good project. I have sorted it out for reference only. Let's have a look.
First of all, I have "confidence" in this project.
Start-ups should first prepare their own projects before looking for partners. That is to say, is the purpose of finding a partner clear, for cooperation or for the resources behind the partner? Entrepreneurs should have a clear answer in their hearts and understand that too much uncertainty will eventually affect the success or failure of negotiations. To understand "Why did the partner choose me?" In order to gain the recognition of partners, you need to do the following:
1, I have to have a complete project.
2. This project is good and can land.
3. The project has development space and huge market potential.
4. My team is more reliable and won't donate money to run away.
Generally speaking, partners will rely on their experience to evaluate whether your project can be completed. At this time, the quality of the founding team is very important. So before looking for a partner, you should make sure that the project is eye-catching enough and think about the whole scheme completely and concretely. No one will cooperate with a project that can't land even if it is full of hype, because the purpose of the cooperative project is to make a profit. If your project has no realized value, then no matter how beautiful it is described, it is equal to zero in the eyes of the partners.
Second, the road where the partner may appear.
This method is relatively simple and rude for newcomers without any network resources, but it is also the most effective. Let's try it boldly. Where will the collaborators appear? The question is basically, that is to say, where did the partners see the project come from? Such cooperative organizations with different scores have fewer channels for primary institutions. Generally speaking, there are several kinds:
1, roadshow: only for entrepreneurs with strong expressive ability.
Roadshows, from the organizer's point of view, are divided into: government, cooperative institutions, creative spaces/incubators, organized and so on. You should pay attention to this. No matter which one of them, you should pay attention to deep cultivation and try not to cast a net, because when you have no characteristics, others will not remember you. Even if you want to cast a net, you should have a good chat with each other before you can find the next goal. In addition, some roadshows are released on the online activity platform, and several good ones are recommended: micro chain, Activity Bank, Interactive Bar and Gong Hu Community.
2. Investment cooperation matchmaking meeting: it is recommended that partners with clear cooperation intentions go.
Most of these activities are internal activities, and only members can participate, but they are relatively reliable. Basically, all the projects present have clear cooperation goals and are attractive. Partners also participate in cooperation/mergers and acquisitions. Although this method is not suitable for newcomers, after a period of time, participating in roadshows and in-depth exchanges with venture capital circles or entrepreneurial service platforms, they may recommend some activities like this to you.
3. Annual meeting of big companies and other activities: find someone in the same industry as yourself.
"Large companies" refer to companies that cooperate with many resource parties, mostly after the C round of cooperation. Some annual meetings and other activities are open. You can buy tickets. If you find such a company that fits your industry, you can also go, provided that you study the cooperation preference of resources. Because resources usually don't cooperate with all industries or fields, unless they are very large resources, but if we can cooperate with very large resources, the premise is that your project is indeed groundbreaking, which is very difficult and has high requirements for the project.
4, large-scale forums, large-scale activities: it is not recommended for initial partners to go.
Generally speaking, there are many people attending the event, and there will be guests on the stage to give speeches. These guests may be government officials, resource providers, presidents of large enterprises, professional teachers in a certain field, etc. In addition to the guests, there are also media, participants, advertisers and organizers. If you go to this occasion, I suggest you listen to the resource party's speech first, and then wait until the intermission to find the object you want to communicate in depth as soon as possible, change your business card+WeChat, and introduce your project briefly/in detail. However, I want to remind you that many couples will not stay long on such occasions. Usually leave halfway, so it takes time to negotiate with them.
For entrepreneurs, although contacts and resources are limited, a good project is their greatest resource. As long as they can make full preparations before finding a partner, they are not afraid of a mess at the critical moment. A good project+the right direction = a good start, and a good start means a greater possibility of success.
In addition, when an entrepreneur is looking for a collaborator, the first collaborator he meets is not necessarily the future collaborator of his own project, but he should always face the collaborator in the best state.
Expansion: a good project for small enterprises.
First, open a special breakfast shop.
According to experts in the catering industry, cooking at this stage is one of the projects with great potential for making money, and the plan for the day lies in the morning, so a delicious, healthy and nutritious breakfast is very important. Breakfast shop is one of the ideal projects for women to start their own businesses.
Because breakfast shops and leisure drinks shops have the advantages of low cost and quick recovery, the average investment cost is 20,000-654.38+10,000 yuan, and the average net profit is 25%-35%. The investment can be recovered in 6-9 months, which is a choice that many college entrepreneurs should consider.
Second, the flower shop
First, the flower shop has little investment. Rent a shop in the market to maintain normal import and export, and invest 30,000 to 40,000 yuan in the early stage.
Second, the turnover is fast, the turnover period of flowers is short, and it is very sensitive to enter and exit quickly; Third, it conforms to the consumption trend. Flower consumption is closely related to people's living standard and cultural taste.
The flower shop initially includes four parts: store location, rent, decoration and purchase funds. Shop opening skills mainly include familiarity with the market, location selection, store layout, artistic control of flower arrangement, investment risk and so on.
Third, the preschool education industry.
More than half of urban families in China spend more than 20% of their total income on children, and 44% spend between 500 yuan and 1000 yuan on raising children.
Since the opening of the second child policy, the development of early education industry has reached another peak, and early education institutions have begun to rise in many cities in China.
With the generation of surrogate parents after 80s and 90s becoming the backbone of early parenting, the demand for parenting experience has become more sophisticated and professional, and they have a higher willingness to spend on early childhood education. China pays more and more attention to early education, and the early education market is also a "sunrise" industry with great potential.
The average threshold for investing in preschool education institutions is about 654.38+10,000-200,000 yuan, and the location is more suitable for children's palaces, children's playgrounds and schools. Choosing teachers who are familiar with children's psychology and have certain theoretical experience is the key to win in this industry competition. However, as long as the business is on the right track, future students basically don't have to worry, and the investment will be fully recovered within 1 year and a half.
Fourth, the mobile phone beauty industry
The total number of mobile phone users exceeded 65.438+0.5 billion. Faced with the same used mobile phone case, people need to customize the mobile phone case to show their identity and personality.
People with mobile phones are potential customers, which is a rare consumer market, so the customization of mobile phone beauty mobile phone case is a very potential project.
College students like innovation and research, and their understanding of "innovation" is consistent. The innovative connection between mobile phone beauty industry and universities is very suitable for college students to show their magical powers.
There are many innovative technologies for mobile phone case customization, among which mirror customization technology is particularly prominent. The mobile phone case made is wear-resistant and colorfast, with various effects, which is very suitable for opening a shop.
The customized opening method of mobile phone case is very sensitive, which can be divided into seven ways: physical store, store-in-store, online store, micro-store, cooperative store, cooperative point and activity store. Some open physical stores, but they can be big or small. You can also expand customers through micro-stores and online stores. Women like to chat. After online customization, some customers easily earn 10,000 yuan a month.
Opening a custom shop for mobile phone cases is simple and easy to use, without complicated technology, and it is suitable for one person to operate. Light inventory, reduce cargo pressure, do business 365 days a year. These are hard to find in other projects. Doing mobile phone beauty is a natural choice for innovative college students.
Five: clothing wholesale and wholesale
People can't live without the words "basic necessities of life". People with centers have their markets. Therefore, no matter how the social environment changes, the market of clothing industry is still in a hot state. "Buddha depends on gold, and man depends on clothes." Today, China people "love beauty", so there are great business opportunities in the clothing industry in cities all over the country.
Starting a business in the clothing industry from the perspective of personal investment and entrepreneurship.
One is to set up a garment processing factory or studio and stop garment processing. The key is that the design must keep up with the trend, otherwise it will not be very competitive.
The second is to be able to do clothing market sales, wholesale or wholesale.
For entrepreneurs with little capital, opening a clothing wholesale store and completing the accumulation of original capital is the first step to victory. Entrepreneurs with certain funds can spend money to sell small companies as sales agents for clothing consumers or enter the clothing wholesale market.
(1) Entrepreneurship Strategy and Planning
Every company with competitive advantage will have an excellent strategy. Entrepreneurial strategy is a general idea to describe the future direction on the basis of entrepreneurial resources, which determines the future growth trajectory and resource allocation orientation of entrepreneurial enterprises. The difference between entrepreneurial strategy and non-entrepreneurial strategy is that it mainly includes the core competence strategy and enterprise positioning of entrepreneurial enterprises. The core competence strategy is the fundamental strategy of a start-up enterprise, which not only determines whether the start-up enterprise can survive, but also determines whether the start-up enterprise can successfully leapfrog and further develop. Enterprise positioning includes entrepreneurial product positioning and entrepreneurial market positioning, which determines whether entrepreneurial enterprises can successfully enter and stand on the market, and then expand the market.
On the other hand, many start-ups in China often die because of the lack of accurate start-up strategies, and there is no shortage of venture capital or technology. The development of the company, stability is always more important than growth, so we must have the awareness of marathon entrepreneurship. The purpose of the plan is to achieve the purpose of the plan, including the schedule. , and try to list any situation that may affect the plan, and consider adjustment and emergency measures.
(2) Market analysis
Market analysis, including target situation, market capacity and development trend, as well as the advantages of competitors. Does your idea work in the market? How fast is this market developing? Who is your target market? American companies and China companies have very different ideas. One of them is that China companies always think that they need to provide their own products and services to everyone in order to succeed, while American and European companies will recognize their target markets and then provide specialized services for specific target markets. So, I suggest you clearly point out your target market in your plan? This will be easier to implement, and you can carry out marketing activities and promotions for your target market.
For example, a company has produced a new type of chair, which is specially aimed at the big family market. This kind of chair is very convenient for cleaning the house. So when they determined the target market, they asked a question, how many big families with more than four children are there in American cities? Through investigation, they found that it belongs to four cities, including Salt Lake City. So the company mainly introduced its products to these four cities, and the results were very successful. Your competitors are also one of the factors that must be considered. What are they doing? Who are their main customers? Are they making money?
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