A bankrupt rich man in Wuhan actually found the business opportunity of "moral early education" by helping the rich children of his peers get rid of internet addiction, and found the magic formula of "moral early education" from the "parenting self-help" of a divorced parent. He set up a weekend "private school" with "making the past serve the present" and was obsessed with being a moral etiquette coach for children. He not only won the applause of the rich and many parents, but also won a famous master of Chinese studies and a doctor of psychology.
Born in 1970s, Li Guangbin's courage and wisdom are shocking in the face of ups and downs of life and opportunities.
Bankrupt rich: welcome the rich children to quit internet addiction business opportunities!
From 65438 to 0995, Li Guangbin was assigned to a middle school as a teacher after graduating from China Normal University. 200 1, the stock market is hot, unwilling to be lonely, he resolutely went to sea and opened a stock market communication technology company in Shenzhen. In less than two years, Li Guangbin became a multimillionaire driving a Mercedes-Benz in and out of high-end hotels! However, unexpected events may happen. At the beginning of 2003, the bear market suddenly came, and some traders absconded with money. Li Guangbin's years of accumulation went up in smoke. Li Guangbin, who felt the world was cold and the ceremony collapsed, had no choice but to return to Wuhan.
Life is sometimes like a roller coaster. In order to support his family, Li Guangbin, who once enjoyed unlimited scenery, was forced to start his old job, but this time he became a weekend tutor and nanny under the aura of a teacher.
One day in July, Li Guangbin suddenly received a phone call from a friend: "Mr. Zhang's son was arrested and kept in an Internet cafe, and Mr. Zhang's wife was so angry that she was admitted to the hospital. Have time to go and have a look together? " Going to sea with manager Zhang is a friend in need for many years.
The next day, I saw Zhang in the hospital. It turns out that Mr. and Mrs. Zhang are busy doing business to make money and have no time to educate their children. Mr. Zhang doesn't even know what grade his children are in. If they get good grades, they will be given material rewards. If their grades are not good, they will be beaten or scolded. In order to deal with parents, children also learned to "cheat" their parents in business. They teach their parents to be obedient and often play in Internet cafes all night. This time, the accident happened because Mr. Zhang's son gave his parents' pocket money to Internet cafes for usury in order to make money online. As a result, both sides became angry.
"Guangbin, you know, people like us who do business are busy socializing all day and have no time to take care of the children. Children are prone to internet addiction. You study education. I will invest. You can set up an off-line organization to help these children! Otherwise, if we are the boss, the children will not become a climate. What is the point of making money all day? " Zhang always said slowly with red eyes. Li Guangbin wanted to think, also feel that there is a big market. In this way, with the support of General Zhang and the strength of the alma mater of China Normal University, a "no-net training camp" was jointly held with a unit in Wuhan.
On June 5438+ 10, 2004, the first phase of the training camp started, and 18 rich children from all over the country gathered in Wuhan. To Li Guangbin's surprise, six people escaped the next night despite the militarized management of the training camp. Li Guangbin and his companions searched in Wuhan Internet cafes all night, but they couldn't be found. The next afternoon, they came back from the internet cafe one after another, but they ran three more in the evening. On the third day, when Li Guangbin brought them back, he fell down.
12 I was with these children on the day of wits and courage. Although the effect was not bad, at the graduation ceremony, the children began to thank their parents and began to think about going to school after returning. But three months later, some parents called Li Guangbin one after another: "The child has been really well for a while, and now he goes to the Internet cafe and doesn't go home at night. What should I do? " These parents usually have unlimited scenery, but they are so pitiful and helpless in the face of their children. Facing their cry for help, Li Guangbin has held eight training courses in succession. Despite countless attempts, the result is still mixed!
In desperation, Li Guangbin had to suspend the training camp and talk with the graduates of these training camps all night. He needs to calm down and think about the reasons for the success or failure of raising children. In this way, in the communication with the children, Li Guangbin gradually realized: "Running a training camp to quit the internet is actually a temporary solution, not a permanent cure. No matter whether the child is infected with Internet addiction, bad manners or other bad habits, the root cause of his illness is actually his parents. Due to the lack and dislocation of parents' education on children's moral cultivation in the process of parenting. Once a child is tempted when he grows up, it is easy to sink because of lack of immunity. "
Moral education must start from the root of the problem, and the sooner the better, the problem will be effective. The ancients said, "At the beginning of life, human nature is good. If you don't teach, you will move. " This is a fact. Now, the root of the child's illness has been found, but even Li Guangbin, who has a strong sense of business war, can't do anything about how to educate his children effectively!
Ignite business opportunities: inspired by a divorced mother's "parenting self-help"!
One day in June, 2005, Li Guangbin went to his employer Wang Huifang's house as usual and found the living room crowded with adults and children. Look carefully, it turned out to be Wang Huifang's 3-year-old son, making kungfu tea for relatives, friends and children sitting around! Soon, Li Guangbin was stunned by the boy's performance: from "treating utensils, taking tea, waiting for soup, making tea, scraping foam, pouring water, and ironing cups", there were seven "kungfu": children over three years old, each kungfu was done properly, and each process actually contained the modesty of ancient gentlemen. Parents and children sitting around, as if attracted by the magnetic field, consciously cooperate with the children's tea-making action and enjoy the courtesy of 3-year-old children excitedly. When seeing the guests off after tea, the employer's children stand first, kowtow, hand over shoes, open the door, lead the way and say goodbye.
Li Guangbin was completely attracted by the children's "Excellence", while Li Guangbin was shocked by the surprised eyes on his parents' faces and the admiring eyes of the children. It turns out that Wang Huifang divorced two years ago and was single with her children. Because there is no father's love, children lack discipline and are very self-centered at home. No one is afraid, and there are no rules. People feel ignorant and uneducated. Others don't like to play with him, and his character has begun to become withdrawn and closed. Because her divorce hurt her son, Wang Huifang always felt that she owed her children. In order not to let his children lose at the starting line, in 2005 1 month, Wang Huifang took his children back to his hometown in Shandong for the Spring Festival, and specially went to Qufu, Confucius' hometown, to try to raise children there.
When she took her children to visit the Confucius Temple, she was deeply attracted by Confucius's "rudeness" and "no words". Wang Huifang thinks this is very reasonable. Children can only stand up and speak when they grow up after they understand virtue and etiquette and learn poetry and songs.
How can you teach children manners from an early age? After returning, Wang Huifang began to understand the traditional culture and found that the tea ceremony is a wonderful flower in the traditional culture of China. The ancient tea ceremony (making kung fu tea) is a good etiquette education, with a lot of hospitality etiquette and strong operability. Therefore, Wang Huifang invited tea ceremony experts to train children to make kungfu tea.
While the children were learning the tea ceremony, she also learned that Disciples Rules is an ancient teaching material dedicated to cultivating children's etiquette norms. After she bought it, she felt like a treasure. She helps her children learn tea ceremony by teaching Disciples Rules and explaining them a little.
The single mother's "good intentions" in parenting finally brought her rich returns!
One day, Wang Huifang, who was on a business trip in Beijing, received a phone call from his son. The son said, "mom, grandma is sick and coughing." Please come back soon! " Wang Huifang said: "Mom has to work, and Grandpa has to buy medicine to treat grandma." . "Wang Huifang really didn't expect that the son on the other end of the phone actually recited a passage from Disciples Rules to her:" If a relative is sick, try the medicine first and stay in bed day and night. "Now grandma is ill. You are not at home during the day and night. Grandma and I miss you very much. "
Children's physical and mental health has always been Wang Huifang's heart disease. Her son's immature and sensible words suddenly made her see hope. She was so excited that she burst into tears and cried with joy! In order to set an example for my son, I originally planned to go back to Han the next day to finish my official business in a hurry, and I boarded the plane back to Han that night.
Li Guangbin learned this from Wang Huifang and stayed up all night. He was excited to realize that he had found the key to "early moral education"! That is, from the disciple rules and tea ceremony.
With the increasing popularity of western-style technical education such as piano and English, it is only an uncultivated barren virgin land in the field of preschool education in China to pay attention to the cultivation of children's virtue and etiquette with traditional culture! Li Guangbin finally seized this fleeting precious opportunity: "Since early education is immoral, I will use traditional culture as the virtue coach of early education."
Transforming "Private School": Providing Chicken Soup for Children's Moral Cultivation
In March 2006, Li Guangbin, who had an idea, also came to Qufu, Shandong Province, and met the sage Confucius. In the solemn Confucius Temple, he thought that 2,500 years ago, Confucius founded the first private school in the history of China, passed on the cultural etiquette to 3,000 disciples, and created a large number of outstanding statesmen.
The trip to Qufu gave Li Guangbin an epiphany: Why didn't anyone think of "making the past serve the present" and building a modern "private school" for China education, so that children can be enlightened by Chinese studies, learn virtue and manners, and lay the foundation for their success?
In this way, a plan that is destined to cause China's education "rock-breaking" is brewing in Li Guangbin's heart. He is determined to improve the ancient "old private school" model and establish a modern "new private school" in the 2 1 century, providing a bowl of chicken soup for modern children, which will be used for life.
However, when Li Guangbin told his friends around him what he thought, no one supported him. Someone suggested Li Guangbin: "Now, parents are willing to send their children to study abroad. It is impractical and ineffective to run a private school and teach children virtue and manners. There will definitely be no market! "
In this way, in the midst of opposition, Li Guangbin started his "private school" revolution!
The first is to solve the financial problem. When Li Guangbin was sad, his old father extended a helping hand. He sold his only house in tears, gave the house price and all his savings to his son, and rented a humble house with Li Guangbin. Then, Li Guangbin found professors and doctors from psychology department, preschool education department, Chinese department and history department of Central China Normal University to create teaching materials and teaching methods. First of all, he combined the tea ceremony with Disciples Rules, combined with animation, pictures, role-playing and interactive experience, and created a set of "Children's Etiquette" courses. Then he imitated the ancient "thousand-character writing" and created a set of "national rhyme reading" courses close to modern life. Teach children virtue etiquette and Chinese mother tongue.
In order to create a cultural atmosphere of private schools and give children a real spiritual experience, Li Guangbin took great pains: he rented a 200-square-meter house in the west gate of China Normal University and decorated it in a classical style. There are statues of Confucius and incense burners in the hall, calligraphy and painting are hung on the wall, several cases and futons were customized when I went out, and a hand bell was bought as the bell for class.
After the renovation, Li Guangbin invited the parents of his alma mater's kindergarten to visit and solicit opinions. As soon as the parents entered the classroom, time seemed to return to the ancient private school 2000 years ago, and everyone was extremely surprised. A parent suddenly jumped out: "What is the child wearing? Classrooms are like private schools, and children are dressed in fashion, which is definitely uncoordinated! "
Wake up the dreamer in one sentence! Li Guangbin seems to feel something is missing. But I don't know what's missing. If children wear ancient Hanfu, they will give full play to the effect of "environmental education"!
But where can I find ancient Hanfu? What cannot be sold in the market can only be designed by personal imagination. Bright, isn't it? Not solemn, solemn and childlike? Is the fabric satin or cotton? Is the hat woven or ribbon? Li Guangbin has no experience to learn from, so we can only design first and then see the effect. When the designer's twelfth style is put on the child, his eyes and those of the professor of Chinese studies who hired Hanfu shine almost at the same time.
Finally, what should we name the "modern private school"? If we simply call it a "private school", it is obviously inappropriate and incompatible with modern education? If it is not called "private school", how can it embody the essence of traditional culture and show its own personality? At that time, Li Guangbin thought hard and had a flash of light: "Since it is a place where children study Chinese studies in Xiu De, isn't its abbreviation' Children's Academy'?" When Li Guangbin asked experts and professors for advice in the name of "Children's College", he immediately won a full house of applause!
"Parents don't call slowly and don't be lazy. Parents should teach and listen, parents should be responsible and obedient ... "On August 13, 2006, Li Guangbin's first modern private school, Children's College, was grandly opened! A group of children and teachers dressed in Hanfu, accompanied by Guqin, started the first day of virtue Chinese studies!
On the second day of opening, the major media in Wuhan reported extensively on the front page, and the national media also followed suit. The major online portals reprinted tens of thousands of pieces of information. At the same time, it has become a beautiful "parenting landscape" in the eyes of countless parents! Over the past six months, more than 800 children have successfully "graduated" from here and become a good baby with filial piety and etiquette, winning applause from parents!
Financing miracle, build a global children's school!
When the Children's College was first opened, the media was full of curiosity and doubt. However, the lecture on The Analects of Confucius by Yu Dan was presented in the lecture room of CCTV, and "Chinese studies" became popular all of a sudden. As time went on, the voices of opposition became less and less, and Li Guangbin's employees and friends gradually gave up their frustration and supported his bold move. In the next two years, Li Guangbin opened six children's schools in Wuhan, Dalian and Zhengzhou.
In order to improve the development of R&D and Children's College, Li Guangbin not only invested all the money he earned, but also borrowed hundreds of thousands of dollars. While Li Guangbin is struggling to operate, the social confrontation with "private schools" is endless, and the "Children's Academy" founded by Li Guangbin is suddenly involved in the whirlpool! Although there was an endless stream of people discussing cooperation with Li Guangbin, most of them were politely rejected by him. He knows that the cause of children's academy must be undertaken by people with virtue, love for traditional culture, ambition and insight. If you rashly cooperate with some utilitarians, although there will be immediate benefits, it will eventually ruin this great cause!
Li Guangbin at this time, really feel what is aloof! He is lonely and weak. By the beginning of 2009, Li Guangbin was struggling in curriculum development and career development without social understanding and support. Just when Li Guangbin was exhausted, the opportunity came quietly!
In March 2008, Li Guangbin returned to Wuhan from Shenzhen. On the plane, Li Guangbin forgot to rest, but he revised the leaflet of Children's College on the partition. When the plane was about to land at Wuhan Tianhe Airport, Li Guangbin put away his pen and paper, but heard a voice: "May I see what you have?"
Li Guangbin turned to look, stunned. Sitting next to him is Dr. Cheng Yue, the godfather of preschool education in China, the chairman of Golden Cradle Group. In the field of preschool education in China, it can be said that everyone knows his name, and he has more than 70 kindergartens. He is the founder of the largest kindergarten brand in China and the most admired person in Li Guangbin. Li Guangbin has only seen Cheng Yue in the media, but now he is close at hand. In May 2008, excited Li Guangbin met Dr. Cheng Yue as promised.
Dr. Cheng came straight to the point: "Have you considered using the latest achievements of modern brain science and psychology, as well as computer technology and animation to design the curriculum of children's school, so that the process of inheriting Chinese culture is more in line with the characteristics of children's physical and mental development and more fun? Have you ever considered letting more children come to the kindergarten to study? For example, a baby aged 0-3, or a primary school student? " Li Guangbin shook his head. "I haven't decided yet," Dr. Cheng went on to say. "If you like, you should expand the curriculum for 3-6 years old to 0- 12 years old. We should extend the concept of virtue coach to China cultural coach. Learning English in China has made a New Oriental, and learning Chinese and China culture all over the world will certainly make a school for children. Now that China's economy is developing at such a high speed, China culture will definitely regain its right to speak in the world in the future. If we can work together to make a 0- 12-year cultural and educational curriculum plan for China, it will be a great cause with boundless merits. "
Dr. Zheng's inspiration made Li Guangbin suddenly enlightened! Dr. Cheng said with relief: "Education should have some ideals. I decided to invest and fully support you to do this good thing. "
After eight years' efforts, Li Guangbin got almost life-saving investment and spiritual support after only 15 minutes of conversation! How many times can a person have such 15 minutes in his life? !
Under the careful guidance of Dr. Cheng, he has successively developed more than ten courses, such as Heart Bud, The Beginning of Life, Yi, Wenquxing, Zhi Duo Xing, Yi, Chanting the King, Speed Reading Wanjuan, Guo Yun's Composition and Blind Chess Thinking.
In February 2009, the School of Psychology of China Normal University officially designated Children's Institute as the research base of "China Culture and Children's Development", with Professor Zhou Zongkui, the tutor and dean, as the head of the research group.
In response to some people's misunderstanding of private schools, Professor Zhou commented: "The biggest difference between Children's College and other private schools in China is that it inherits China culture with the help of western psychological technology and promotes children's personality development with China culture. It is an innovative way of combining Chinese and Western, which is very contemporary. "
From June, 5438 to February, 2008, after BBC and Associated Press reported the Children's College one after another, Li Guangbin received the first overseas phone call from the United States: "It is very hot to learn Chinese in the United States now. I introduced the Children's College to several principals in China. I read the website of Children's College and am very interested in joining. I hope you can give us a license. " This phone call suddenly ignited Li Guangbin's dream of promoting China culture all over the world!
This once rich man, who was a poor tutor, realized business opportunities by helping rich children get rid of internet addiction and was inspired by a divorced parent's "parenting self-help". He founded a modern private school, made the past serve the present, and developed a huge market to be a "moral coach" for children, thus wonderfully completing his gorgeous turn! His attitude towards life's waterloo, as well as his entrepreneurial story in a different way, will surely shock countless entrepreneurs.
See for yourself.