Baby Tree website is the largest and most concerned parenting website in China. As its brand, Mika Growing World aims at China's fast-growing 60 million online parents and the economic scale of pregnant women and children worth $54 billion. By providing parents with high-quality and multi-type online and offline services. Baby Tree aims to build a unique all-round platform for parents, where they can share valuable experiences, get a pleasant and meaningful parenting and growth experience, and meet their multi-level and multi-faceted parenting needs.

Baby Tree officially launched the public beta on March 8, 2007. After six years of rapid growth, it has surpassed the American mother-infant community Babycenter to rank first in the world. The number of registered users of Baby Tree has reached 6.5438+0.5 million, and the number of monthly independent users has reached 45 million, covering 80% of China Internet mothers who are pregnant to 6 years old. The number of family diaries uploaded has reached 20 million, with an average daily increase of 6.5438+0 million. The number of family photos uploaded is as high as 220,000, and the accumulated storage has reached 220 million. There are nearly 200,000 parenting questions and interactive answers every day.

Most of the active young mothers gathered by Baby Tree are born after 80s or even 80s, which increasingly highlights the huge dependence and demand on the Internet from knowledge, communication to records and even e-commerce. 201111October, Baby Tree launched the "Mika Growing World" family early education product.