The traffic password of Xiaohongshu is not an algorithm black box, but a "big sweet potato". The official IP designed with the image of "sweet potato" forms an official account with various functions on the little red book, which is called "official potato".

According to rough statistics, Xiaohongshu has more than 70 official accounts, covering live broadcast, public welfare, auditing, various content fields, etc. The discussion and summary introduction posts about the official potatoes of Little Red Book, X official accounts that bloggers must pay attention to, and 99% of the hidden traffic passwords are official accounts that bloggers pay attention to, have become eye-catching traffic posts on Little Red Book.