What kind of picture library do you choose? Where did it open? After opening, how to recruit members? ..... According to our observation, there are three kinds of picture books in Chinese mainland for your reference. First of all, we have to think, who is the customer of our photo library? What kind of mothers are they and what is their background? What's the difference between education, consumption and concept? ..... that is to say, where are our customers? First, don't easily open a photo library in a high-end community. A mother came to ask me, I am going to open a library. I asked her, where do you live? I live in Star River Bay. Star River Bay is a wealthy area in Beijing, with top A-class houses. I asked her why she was there. She replied, because the mother there is rich and free. I asked her, do those rich people buy picture books themselves or rent them? Do those rich people go to your training class by themselves, or send their children to international schools or study abroad? Are they really your customers? Will the number and quality of picture books of rich mothers be better than your picture book library? In high-end communities, opening picture books is the most dangerous. Why? Because mothers in high-end communities will consider many factors, such as security, privacy and uniqueness of knowledge. In this place, unless you open an international picture library, it is impossible to attract people from domestic publishing houses with picture books of more than ten yuan and twenty yuan. Therefore, don't easily open the picture books of high-end communities. Second, street shops in large comprehensive communities are most suitable for opening picture books. The so-called big community means that there are enough dolls in this place, at least hundreds. There are no strong competitors within five kilometers of Fiona Fang, Fiona Fang, which basically covers thousands of baby families. The consumption level of the community is also the level of ordinary families. Because these mothers think that buying picture books is expensive and renting them is cost-effective. Facing the street, because when children go in and out, they will involuntarily drag their mothers to the library when they see some children in the library. What they want is a feeling, that is, the feeling of children reading together. Children also pretend to compete. The mother of the picture library must grasp the child's psychology in order to grasp the mother's pocket. This is the consumption experience of catching children and providing soft services such as tea to mothers. Third, lock in the channels with children. It's easier to open a picture library with a children's group. It mainly means that many children have been active or studying in other people's homes, such as early education institutions such as red, yellow and blue, such as creative babies and so on. There are many babies, so we can use each other's customer base to easily open a picture book library. Doing a photo library in this kind of organization is differentiation, which does not conflict with other people's main business, but can form a good interaction. Fourthly, a photo library based on "English+Art" or "English+Creativity" is more likely to succeed. Whether you admit it or not, China people like to show off and praise foreign things. Coupled with internationalization, English has become a necessary language. Therefore, in China, most people receive English training. If your picture library has such English resources, both picture books and teachers will attract enough children. If you have creative courses or art courses, it's like throwing "bait" into the ocean of picture books. Who doesn't want their children to be different and closer to art? So such a picture library is very easy to succeed. Moreover, everyone thinks that foreign educational concepts are more advanced, so I don't need to go into details about various terms. Putting children in such a picture book house, many parents feel that living abroad is the same. The picture books mentioned above have mature cases in China.