Key points of explosive short video script

1- spoken copy

We should simplify complex things, make them easy to understand, and say things that everyone can understand, giving people a feeling of watching videos easily.

The finishing touch of 2- 3 seconds

In the first 3 seconds of video, users should be interested in pictures or sounds to attract users to stay (increase video views).

3- 5 seconds to explain

Express the content and theme simply and clearly in the video, don't explain irrelevant content too much, and express your views clearly.

4- 8 seconds reversal

80% of the works that arouse users' emotions are successful, and the inversion will be set after 8 seconds. Continued inversion will make users expect the results (broadcast completion rate).

Script storage point

1 content storage

Although the content that can be filmed in each field is similar, it is still necessary to have its own characteristics. It is necessary to think about the theme of shooting and let everyone have curiosity and yearning.

2- People build memories

Everyone is different. Be an independent person and let everyone remember you better. Think about what you are good at, what you do, and what you want to show everyone. Eg: post-00 new media workers, five-year high school teachers, freelance illustrators, etc.

Three-contrast memory

Set the long-term positioning through the comparison of age, personality and behavior, so that users can have a sense of difference and freshness, and use comparison to improve the memory of the account, such as the comparison of age and wearing (Grandma Wang who only wears high heels).

4- Music Style

Each issue uses music with similar styles, giving people a sweet, classical or domineering feeling. Relaxed and funny, cute and cheerful, popular, antique, light music, etc.

Five language styles

Fixed greetings or concluding remarks, slightly modified or kept unchanged according to the content.

Fixed accent: Mandarin, dialect, Trump, Cantonese, etc.

Fixed voice: Lori voice, Yujie voice, subwoofer, etc.

6- Visual elements

The opening and closing ceremonies of the film, exclusive head portrait, background, etc. , you can also fix the editing style. For example: graffiti style, aesthetic style, etc.

Short video script formula

general formula

5 seconds to attract attention+10 seconds to reverse+15 seconds to increase powder.

Objective: To catch the user's eye at the beginning of the video, and there should be reversed plot or highlight design in the middle of the video to attract users to stay, so as to increase the number of fans, gain likes and improve the video playback rate.

Note: When creating with formulas, you should ensure the integrity of video content.

Suggestion: Script creation should be based on the actual situation of the account.

Analysis of general script formula for different types of accounts

Funny plot: familiar scene+unexpected turning point+unexpected turning point again

Evaluation and sharing: scene selection+golden opening+product 1+ product ...+abstract

Emotional story: storyline+golden sentence collection+summary

Dry goods tutorial: cut to the chase+release results+poke pain points+summary

Economic type: positioning+results first+drama+causing * * * sound.

Vlog video: scene change+time content+subtitles