1, budget operating funds: Without the support of funds, nothing can be done. So is the indoor children's playground. When we have this idea, we should think about whether there is enough initial venture capital support. What will be the benefit after the operation, what is the income per day, and how long it will take to recover the cost. For example, in terms of investment, the Naughty Castle is 65,438+10,000 yuan, the venue is 30,000 yuan a year, the water and electricity are 3,000 yuan a month, and the decoration is 20,000 yuan, and so on * * *160,000 (for reference only, there is no actual reference value here). In addition, it is necessary to calculate how much you can earn in one day, and the difference between Monday and Friday and holidays. The ultimate goal we care about is how long it will take to recover the cost and profit.
2. venue: children's entertainment can't be done without a good venue. Naughty Fort's operation in China is mostly in large shopping malls and supermarkets, because shopping malls and supermarkets themselves are a good gathering place for people.
However, supermarkets are not the only choice. We can also do some professional children's drama stores, such as many cases abroad. If you choose an outdoor location, you should also consider the flow of people and see what the surrounding buildings are like, which will help to determine the internal configuration and scale of the indoor children's playground.
3. Product: This is also very important. In addition to the above preconditions, the safety and quality of products are also very important. The first thing to consider is the safety of children. If the product has safety problems, the corresponding operating income will definitely plummet. Therefore, when purchasing products, we should choose good formal enterprises with safety-related certificates to ensure the safety and quality of products.
4. Business model: Operation of Naughty Fort. Operating a single Naughty Fort alone is generally not better than other Naughty Fort combinations. Children love to play and move, and a single naughty castle cannot attract children's attention for a long time. We can set up the Naughty Castle site when designing, leaving some corresponding accessories such as mousetrap, digital machine, three rotating horses, rotating aircraft and so on. This can give children more choices and play a corresponding role in income for a longer period of time.