At present, educational institutions adopt bidding promotion, and the competition among peers in the market is fierce. Homogeneous bidding promotion content has been unable to arouse users' interest.
Moreover, the cost of bidding promotion is high, which is far less effective than soft text promotion in terms of brand promotion effect.
In fact, it is not difficult to write soft articles in the education industry. As long as you master the following three principles, there will be no big problem in writing soft articles in the education industry.
1, the rule of success
The so-called "success" rule is that when writing soft articles in the education industry, soft writers can reflect the successful deeds of the education industry in order to increase the authority of education.
Generally speaking, to realize the "success" rule, five elements are needed:
(1) Find the direction of the soft text.
Generally speaking, the writing direction of soft articles in the education industry should be reflected in the "status quo-goal" to let readers know what products are and what needs they can meet.
(2) Multi-angle presentation
Soft articles in the education industry may need to face different readers, because each reader will have his own opinion. Therefore, soft-text writers need to present educational products from multiple angles and write different types of educational soft-text according to readers' different preferences.
(3) establish authority.
Generally, soft articles in the education industry can be written in the form of news, because news has the characteristics of "true content and accurate facts", which makes it easy for readers to recognize the authority of soft articles.
(4) Stimulate * * * sound
Soft writing in the education industry must make people understand it, simply and directly hit the readers' hearts and arouse their * * *.
⑤ cause concern
Starting from the format of successful entrepreneurship and the experience of successful people, it will attract readers' attention as soon as possible.
2. Expert rules
It is best for the soft articles in the education industry to reflect professionalism in order to attract more readers' attention.
Be sure to tell readers that the reason why you choose products is because there are many educational products on the market, and describe your professional knowledge in the tone of an educational expert.
This will enable readers to have a more authentic and authoritative reading atmosphere and make it easier for readers to accept educational products.
Generally speaking, the rule of "expert" can be embodied in the soft text of education industry from three aspects: expert interview, expert reminder and expert success process.
For example, the following soft article "Tu Youyou Alma Mater Primary School became popular and insisted on not making up lessons for many years" uses the expert rule.
Tu Youyou is the first Nobel Prize winner in medicine in China. Expounding her successful experience and gratitude and praise to her alma mater can attract the attention of many readers and make them more recognized the teaching concept of effect middle school.
3. Self-praise rule
The so-called "self-praise" principle is to tell readers the characteristics of their educational products with "self-praise" and "boasting" as the main contents in the soft articles of the education industry.
A good "self-praise" soft article can make the education industry grow rapidly, attract the attention of a large number of readers, and thus increase the popularity of the education industry.
So how to use the "self-praise" rule? Actually, a lot.