Lego produces new products twice a year. In the first half and the second half of the year, the prices of authorized physical stores and official online stores are unified, and there is basically no discount. 20211/6, Lego Group released seven new products in succession at the 4th China International Import Expo, which is the largest new product release of Lego Group at China International Import Expo (CIIE) since 20 18.

The new products released this time include a Lego Wukong Xia series suit, two Lego China traditional holiday suits and four Lego Super Mario series products. This is the fourth consecutive time that Lego Group has released new products inspired by China culture at China International Import Expo (CIIE). The six customized sets of the new Lego Lunar New Year show six different customs of the Spring Festival in China through six colorful scenes, including welcoming the god of wealth, giving lucky money, buying new year's goods, posting Spring Festival couplets, cleaning and keeping New Year's Eve.

Business expansion of Lego

In the early 1980s, Lego Group began to extend its production line to the field of education. An independent educational product department is responsible for developing such products for schools, kindergartens and early education institutions, and disabled children are taken into account in the design. The department has been renamed Dacta. In addition, successful Lego themes include space group and castle group.

Until the end of 1980s, the pirate group ruled Lego Group, making it one of the most successful and best-selling building blocks in the whole production line. Other ideas, such as Duplo and Technology Group, have also been put into production, such as the famous Debao Zoo and Technology Car. In addition, Lego began to develop children's wear.