Yanghe Hailan Yanghe wine, once a smash hit, has a long history. As early as the Sui and Tang Dynasties, it was selected as royal tribute wine. Since then, Yanghe wine has been rated as a national famous wine many times in the national famous wine selection. Yanghe Liquor also won the 1984 Golden Cup Award in the Liquor Quality Competition of the Ministry of Light Industry. In 1980s, Yanghe Liquor won several national awards in succession, which was in short supply.
In 2003, Yanghe Liquor launched the blue classic series, which was the main theme and invested hundreds of millions of advertising fees every year. Even if you haven't drunk the blue of the sea, you should have heard the advertisement "Men's Feelings". Blue classic series attracted many consumers with its unique soft taste, and even opened the "soft" era of China liquor.
Since then, Yanghe Liquor Industry has made persistent efforts, and after the acquisition of Shuanggou, it has promoted Haizhilan to the first step of China Liquor. As a popular item, Sea Blue is not only soft in taste, but also suitable for any occasion with high cost performance. Yanghe Haizhilan has become a famous wine after Maotai and Wuliangye. However, from 20 17, the blue of Yanghe sea, which was a smash hit, gained a curse.
Why is the production speed of Yanghe-based wine extremely slow now, but the best-selling has become its fatal point, and the production speed can't keep up with the sales volume, which leads to the unstable quality of Yanghe wine and loses the trust of some consumers. Since then, Yanghe has been exposed to a large number of base wines in Sichuan, which is simply a self-destructive signboard.
Many consumers believe that the quality change of Yanghe wine is caused by the outsourcing of base wine. Any marketing should be based on quality. Without excellent quality, all gimmicks are empty talk. There is no need for consumers to spend more money on products with unstable quality.
After 20 17, many people came up with the idea of selling fake wine because Yanghe wine industry had too loose control over business sales in various regions. A large number of fake wines are put into the market, which not only tastes bad, but also makes consumers feel headache and discomfort after drinking.
Since then, the situation of selling fake wine has become more and more rampant, and some people even publicly claimed that "six yuan Mianzhu Daqu can pour out a bottle of sea blue." Consumers spend the same money, but they can't buy stable and high-quality goods, which directly affects Yanghe's reputation. The situation of selling fake wine has improved to a certain extent, but the market is still full of all kinds of fakes.
The blue of the Yanghe sea, which was once a smash hit, could have done better, but it has fallen to this point. The most important thing now is to stabilize the quality of goods and maintain the brand image with reasonable anti-counterfeiting measures in order to continue.