For example, many people around me added many people with marketing mobile phones and automatic powder adding software, and then they joined the group and began to give out red envelopes. Everyone is very active, but no one will come out unless they send it out and advertise directly. This is human nature.
If we just give out red envelopes, throw advertisements at the group and try to make a deal, it's not our turn. Therefore, conforming to human nature can get twice the result with half the effort.
Therefore, to do WeChat business, we must work hard to improve the conversion rate and do it with the user's thinking. Today I will share with you five strategies to achieve high conversion rate.
1, professional
First of all, you should master certain professional knowledge, so that when you are in a circle of friends or communicate with others, people will think that you are a very professional person in a certain aspect, rather than simply selling products.
For example, to sell early education products, it is necessary to collect and classify information related to parenting.
For example:
What should I pay attention to when taking care of children?
How to choose children's toys?
What are the advantages and disadvantages of many early education products?
What milk powder is good for 2-year-old children?
What are the common diseases of children under 5 years old?
Collecting information is the first step, and then you have to show it in a circle of friends or a subscription number article. In this way, when others enter your circle of friends, they will see all the professional knowledge related to parenting you share, and naturally they will not dislike and block you.
2. Customer witness
At present, the mistakes of many WeChat merchants are simply to send some screenshots directly in the circle of friends, but the power of this kind of customer witness is not great. Even many people write posts and sell melons, boasting in Huang Po.
The correct way is to write articles carefully, the more real the better, and with screenshots, remember not to exaggerate.
3. Communication skills
Our book "Painter: Highlights of National Mobile Entrepreneurship" has a special focus on WeChat business. Here I will talk about three principles: first, customer-centered, similar to doctor consultation, to understand the real needs of customers; Second, do not actively promote products and provide solutions; Third, let go, not all customers can close the deal.
4. Gifts
It is common for gifts to go to physical stores online. You can design a gift for your product, but don't throw it out at the beginning. But when the customer already wants to buy it, but for some reason, you can use this to stimulate him to place an order.
5. Risk taking
If you have enough confidence in your product, you can give your customers a risk-free promise when they finally come to your door.