First, I think that with the opening of the second child policy, the population structure of Chaoyang industry will change in five years. The market estimate is 1000 billion, but the data published by 17 and 1 give everyone a hard mouth. The fertility rate of women of childbearing age is only 1. 13, which is far lower than the national expectation of 1.6. Many related industries and even different industries want to share a piece of this field. The traditional model of selling courses is highly homogeneous and has reached the bottleneck, so the competition is fierce, and there is no real subdivision and meticulous channel management.

Second, how to choose an early education brand?

There are unlimited business opportunities in the early education market, but the same early education projects make many investors who want to join the early education industry have no choice. When Bian Xiao wandered around the Q&A platform, I occasionally came across a question: "I want to join early education. What brand is good? " Seeing this kind of problem, Bian Xiao really wanted to go up and wake him up.

1. Before opening the early education center, we should make full preparations and market research, and make a clear positioning. If the positioning is not clear, if you drive a high-priced early education brand to the urban-rural fringe, parents will definitely not buy it for you. Similarly, the high rent of fair consumption in commercial streets will also make investors return empty-handed.

At the same time, a clear positioning can let investors know how much start-up capital is needed and whether there is enough liquidity to support profitability.

Some surveys have found that some early education investors obtain liquidity through mortgages or loans. Once the input and income are not compared for a long time, it is easy to live beyond one's means and be forced to close down. Therefore, the media report that "an early education boss absconded with money and owed a bunch of family children's curriculum services" is completely nonsense. Because everyone in the industry knows that when an early education center is really forced to close, there is basically no money to bear.

2. If you are rich but inexperienced, it is recommended to join those brands that are truly responsible for education. How to judge whether a brand organization really has a sense of responsibility for education depends on the founder of this organization. Sit together and talk, and you will know whether they are educating businessmen or educating businessmen!

Look at the ordinary employees of the brand, and the team led by cattle people is usually very cattle. As an investor, if the partner you choose and his team are excellent and know well the operation and management of the early education center, you don't have to worry about unprofessional courses, because there are many good courses in the market, but the specific and complete operation mode will make you full of benefits!