1, it is undeniable that the answer on the first floor is really professional. After the idea comes out, this format and shooting process are worth learning;
According to your idea, I think the creative point should be the "absolute competitiveness" of your mother's children's school. After all, the competition in this industry is too fierce now. There are too many choices for parents in public, private, children's palaces and cultural centers. If you want to shoot a promotional film, you must consider the competitive highlights of your mother's school, which is unique and absolutely lethal to parents' choice. If not, then if you want to plan now, you must take it out ~ ~
In fact, the topic of early childhood education is now widely discussed. To sum up, it is the problem that teaching methods and ideas can't take the usual path: First, tradition, focusing on knowledge transfer and ability improvement, represented by children's palace and public kindergartens; First, it is quality-oriented, represented by the characteristics of schools run by returned students and western education. Choose by yourself, and there is a way out. I think the second one is more promising, more attractive to parents, and more booing in publicity;
3. Publicity and production can be divided into print advertisements and promotional videos. The first one has low cost and low technical requirements, and the key lies in creativity and effect performance. It is suggested to adopt the form of cartoon print advertisement; The second requirement is higher, and the production cost and publicity investment are also higher;
Hehe, a little thought, I hope it will inspire you. I am also an educator ~ ~ ~