With the improvement of people's income and quality of life, more young people's willingness to consume domestic service has obviously increased, which has promoted the rapid development of domestic service industry. Among them, the "Yueyue" market has great development potential. According to the data, the number of job seekers in China "Yue Yue" increased by 47. 10% in 20 19, and the salary level was also the highest in domestic service industry.
1, the "two-child" policy empowers the "Lunar New Year" market.
With the opening of the "two-child" policy, in recent years, the "Yue Yue" market of China's domestic service industry has ushered in a good development opportunity. The data shows that in 20 19 years, the number of newborns in China was14.65 million, and the birth rate was 10.48%. Among newborn babies, the proportion of two children has reached 57%, which has been increasing for several consecutive years. It can be seen that the "two children" policy has achieved results.
2. The improvement of urban residents' income and consumption level has laid the foundation for the development of the "Lunar New Year" market.
At present, urban residents are the main demand targets of the "New Year" market in China. The data shows that from 20 15 to 20 19, the per capita disposable income and per capita consumption expenditure of urban residents in China showed an upward trend year by year. In 20 19, the per capita disposable income of urban residents was 42,359 yuan, a nominal increase of 7.9% year-on-year, and a real increase of 5.0% after deducting the price factor; The per capita consumption expenditure of urban residents was 28,063 yuan, an increase of 7.5%, and the real increase was 4.6% after deducting the price factor. The improvement of urban residents' income level and consumption will provide a potential foundation for the development of the Mid-Autumn Festival market.
3.20 19 lunar new year's salary is the highest in the domestic service industry.
"Lunar New Year" is a common name for mother and baby in practical nurse. Mainly provide professional care for pregnant women and newborns. The service content is mainly month care, accounting for 80% of newborns and 20% of parturients.
According to the previous CCTV financial report, the "Lunar New Year" market in China is divided into four charging ranges according to individual abilities. Among them, hiring a "Golden Moon" costs more than 25,000 yuan per month. At the same time, according to the Employment and Consumption Report of China Domestic Service Market released by "58 City", among the first-tier cities and new first-tier cities, in the domestic service industry of 20 19, "Yue Yue" has the highest salary, followed by nanny and cleaning, which shows the popularity of "Yue Yue" market in recent years.
In 4.20 19, the number of job seekers during the lunar new year increased by 47. 10%.
At present, with the popularity of Yue Yue market, the employees of Yue Yue are also showing a rapid growth trend. According to "Report on Employment and Consumption in China Home Economics Market" released by "58 City", the number of job seekers in "Yue Yue" increased by 47. 10% year-on-year.
The above data comes from the Market Research and Investment Forecast Analysis Report of China Domestic Service Industry by Prospective Industry Research Institute.