The price of point-reading pen and the price composition of point-reading pen are considered from three aspects: first, the hardware production cost; Second, the cost of supporting the development of book content; Third, the reasonable profits of agents, retailers and their manufacturers; The prices of various point reading pens are slightly different according to the configuration; Below, I will analyze the first generation of point reading pens in Qile, that is, the production cost of a large number of branded point reading pens on the market at present; His components are as follows. Loki's I-generation circuit board+pen module+master control+electronic material+battery 300MA+ speaker+charger+memory stick 2G+ shell+packaging+other accessories+eight textbooks: [Loki's I-generation circuit board+pen module+master control] =75 yuan (including R&D expenses)+electronic material 5 yuan+battery 5 yuan+speaker1. If there is no cost increase for 3 yuan; Second, whether the manufacturer assembles by itself, and if the printer manufacturer does not assemble by itself, the cost will increase by about 5 yuan. In this way, the cost of the hardware manufacturing part of the point-reading pen on the market is generally around 160. The second part is the development cost of supporting the book content. First of all, if you don't consider the future applicability of the point-reading pen, that is, if the manufacturer doesn't develop the content of new books, then this pen can't click on any books except those textbooks sent to you. For manufacturers who only compete on price, this part of the cost can be removed. According to Qi Le's book content development budget, it costs about 30,000 yuan to develop a book with 24-24 pages and 1000 yards. Every 10 book adapts to the frequency of 2000 point reading pens and continuously develops books. The average cost of each book is about 150 yuan. Of course, there are also some practical problems involved here, and the budget may be overspent or reduced, such as the delay or early completion of the development cycle and the extra cost of production. The reasonable profits of third-party agents, retailers and their manufacturers here involve some freight and the specific profits of agents, retailers and manufacturers at all levels. The market price of Qile's first-generation point-reading pen terminal is 498 yuan.

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