AR technology appeared 20 years ago, but it was not so perfect at that time and is still being explored until now. In recent years, the application scope has been increasing, involving military, medical care, manufacturing and maintenance, entertainment and many other fields, such as Google Glass, IKEA Furniture Display app and so on.
Apple, Google and Facebook are all committed to augmented reality technology. Mark zuckerberg, CEO of Facebook, declared: "AR augmented reality is a new technology that will do many things for wearable devices and smartphones." Apple CEO Cook said that Apple will spend $654.38+004 billion to study AR technology. Google has launched Google Project Glass for AR glasses, indicating that it will study this technology in depth.
According to the statistics of Jiji.com, the investment of 20 1 1 in AR technology is 1.8 1 billion, and the financing amount of Jiji.com is increasing. The market predicts that it will exceed 5.055 billion in 20 18 years. In recent years, AR augmented reality has become a bad word, which is nothing more than giving deep expectations to AR technology. They are eager to see what changes AR technology has brought to their lives.
Advantages of AR release
Traditional publishing vs AR publishing. The traditional publishing industry pursues the content and paper value of publications, which also leads to one of the traditional helplessness. Strengthening the quality of paper books increases the labor cost in disguise. AR books need AR programs, mobile phones and books marked with AR. Compared with them, AR books reduce the money spent on manpower.
The importance of interacting with users. The Journey to the West, a children's AR book developed by China Augmented Reality Industry Alliance or ARA, has eight stories and is a cost-effective AR early education product. The effect of AR Tang poetry should be similar to the picture below.
Enhance the user experience. Whether a thick book makes your eyes resist, traditional publications are a bit boring, and the combination of publishing AR technology makes books and publications like watching movies. Unlike movies, the director of this movie is the reader himself. Imagine that you are reading the book Harry Potter. You can see the cool effect of the magic in the book, and you can also take photos and record small videos and send them to your circle of friends. I think this is one of the reasons why people are crazy about AR technology!
Simple to use and operate. A pleasant afternoon, an AR book, a cup of coffee, a mobile phone with AR program, quietly drinking afternoon tea in front of the portrait of Washington, the father of the United States. Do you think AR is a complicated program like VR? Actually, it is not. Simple, convenient and advanced are the characteristics of this product.
All publications will be AR, and traditional publishing is dead! ! !
Andre Sievering, a famous American independent publisher: "Harper Collins was once one of the best publishing houses in the United States, and the turning point after its acquisition by News Corporation was also the most amazing. If you compare its bibliography from the 1950s to the 1990s, you will find that there will be a transformation every decade, and books on art history, theology, philosophy and history will be abandoned all the way, and more and more short-lived and cheap bestsellers will appear in the bibliography. "
Danny, editor-in-chief of a famous magazine, said: "AR technology allows readers to participate in the stories in the book and make them have fun. The advertising business is very happy to see the good marketing effect brought by it. They were very excited when I showed them AR technology. " China Augmented Reality Industry Alliance (hereinafter referred to as AR Alliance or ARA) believes that AR's creativity is unlimited and it is an innovative product between books and digital publishing. AR has created a new way of reading, which can smell the book, feel the touch and feel the power of digital technology. AR publishing is the next product of traditional publishing and digital publishing, and future technology is the choice people want. Therefore, all publishing will be AR, and traditional publishing is dead! ! !