2 Property support: Assuming that the activity is carried out in the general community, what kind of support the property can give is a key factor. Needless to say, there are other properties (such as many Vanke communities I know) with owners who specialize in educational activities. Whether the property can provide such support is very important. If the property can provide more publicity support, for example, in the early stage of the event, you can promote it on WeChat group, or allow you to arrange booths, announcements and posters in advance, which can make the market activities of the community bigger.
Activity arrangement: There are many types of market activities in the community. According to the investment and budget, simple leaflets, small gifts, large-scale experiential teaching and so on can be carried out. Therefore, first of all, you should choose and design your marketing activities according to the consumption power of campus owners (that is, whether your campus owners are high-quality potential customers), your budget, the current local cognitive status of your brand, the degree of cooperation of the property, and whether your main activity targets are parents or children. The following is a list of some ideas (not in detail):
Gift distribution: this activity is very good, and the requirements for venues and personnel are low. Attract parents and children to understand the products by distributing small gifts.
On-site teaching: You can set up some interactive games and classes according to the course content of your own institution. The threshold is lower, which makes it easier for the baby to grow and perform on the spot, so that parents can have a sense of identity with early education through the performance and changes of the child on the spot; You can also simply teach some interactions suitable for live demonstration and guidance, such as "how to hold children correctly" and "how to make milk powder correctly" to attract parents to learn to watch;
On-site teaching: If you teach directly on campus, parents often have psychological barriers, but if you are under the banner of a property organization, the acceptance will be relatively high (although she must know that there are suspected advertisements);
Interactive games: use some mobile facilities and teaching tools in the community to design some parent-child interactive games to reduce the threshold for participation;
Parent-child party: this kind of activity generally needs more support from the property. You can use special festivals and nodes to hold parent-child parties for the owners together with the property. In fact, many early education institutions will hold them on their own campuses, but when they hold them on campus, the participants are all students, so it is difficult to attract new users other than students. Therefore, it is a way to move such activities out of campus.
4 List acquisition: No matter what kind of activities and for what purpose, it is believed that acquiring more student lists is the ultimate goal of every market activity, and how to acquire lists and effective lists has always been a problem that puzzles market personnel. Nowadays, parents are often highly vigilant about leaving contact information in activities. Mining accurate intention clues through big data is the key to the problem.