The early education industry is called "endless investment promotion industry". From 1998 to 20 19, it has experienced several rounds of industry licensing, and the industry is gradually becoming scientific, standardized and professional. The market scale has exceeded 200 billion yuan in 20 18. Every year, many people flood into this industry, and many people are eliminated in the highly competitive market. Those who have not been eliminated will always be followers in the cruel industry competition.

When newspapers, television and other traditional media are hot, we can get good returns through such channels. In the era when the Internet was questioned and criticized by the TV era, a group of sharp-eyed businessmen took advantage of the asymmetry of information to master more supply and demand information and become the winners of the market. In the first few years of new media, grasping the initial dividend of new media, grassroots network celebrities sprang up like mushrooms after rain and became profiteers of this era. No matter which era, every time you catch a wave of dividends, you can always get good results.

In the early education industry, without any resources and experience, we go to recruit students through traditional channels, and the primary problem before us is traffic.

1. The market competition is fierce. Without fame and brand endorsement, it is difficult for new early education institutions to gain the recognition of parents quickly.

2. Push, the trick of free experience class in 0 yuan has been rotten in the street, and parents are tired.

3. Doing activities and painstakingly planning the activity plan, few participants.

In addition, many bosses of traditional early education institutions will find that with the increasing difficulty of traffic acquisition, our customer acquisition cost is getting higher and higher, and some even have traffic that has not been converted but still have to pay a high cost, which is fatal to early education institutions. With traffic, without conversion, marketing is equal to 0.

Our users are changing, and the way to find information is also changing. From passive marketing to active information search, we should take the initiative to understand the word-of-mouth of educational products, learn from online, WeChat, WeChat official accounts, self-media platforms and other channels, and then decide whether children should enter this early education institution. However, most traditional early education institutions still use the previous marketing methods to make a fuss, without thinking about whether the marketing methods are behind this era, which is obviously very dangerous. Therefore, the operation of early education institutions combined with the whole network marketing is the best choice to survive with the trend.

So what is the whole network marketing?

Network-wide marketing is not a simple multi-channel advertisement as we generally understand, but integrates brand promotion, sales promotion, network marketing, social marketing and other forms, and uses the tools of the current Internet to promote and drain to transform transactions, thus maximizing our marketing information, reducing drainage costs and improving efficiency.

Why should early education institutions do network-wide marketing?

1. Enhance market awareness and build your own brand: multi-channel matrix promotion throughout the network, accumulate brands through personalized and differentiated content communication, and enhance market awareness. After that, users search for brand word-of-mouth information on platforms such as Baidu and WeChat official accounts. We can show the most comprehensive image of an early education institution through the platform, which can reduce the trust cost of users and achieve accurate drainage.

2. Get through online and offline to solve the offline sales bottleneck: At present, most early education institutions are still in the stage of waiting for customers to come to the door, unfamiliar invitations, and low-end promotion, while the whole network marketing is attacking the city in various channels, online and offline. Help each other and efficiently drain transactions and fission through social tools.

3. Enhance customer stickiness: through community activities and operations, provide warm and creative content, establish your own traffic pool, and turn loyal fans from onlookers and shoppers into communicators.

In the whole network marketing, our core problems always revolve around how to drain, how to divide, how to clinch a deal, how to make users buy again and introduce later.

So how to do the whole network marketing?

Is Tik Tok in full swing? Are we going to be Tik Tok? We'll do it as soon as the little red book catches fire? This idea is obviously wrong, and the channel we choose is not judged by "trend". But our products, our services, in what way, short video? Is it an activity? Is it pushing? Is it Baidu? Is it community marketing? Is it Weibo? Is it a red book? We all need to locate and choose according to our own user groups, then choose channels according to the overall situation, and finally all gather in one place for transformation and trading. For example, our micro-signal, our community, or the offline stores of our early education institutions.

In the era of whole network marketing, how can early education institutions achieve efficient and accurate drainage through user habits and user behaviors? How to understand the needs of users and realize the final transaction? How to lock users into loyal fans and generate fission? These are the same topics for every early teacher.

Faced with the confusion and problems encountered by early education institutions in marketing, Early Education Energy Society hopes to serve more early education institutions and empower more early education people.