1976, in beautiful San Francisco, Ms. Joan Burns, the mother of two children, founded the first Gymboree Early Education Center, from which laughter and laughter spread constantly. In Gymboree classroom, children are jumping around in their own world and playing games with their parents. Suddenly, a little boy named Brian's trousers were torn, because his crotch was too low, which affected the rhythm of his body. In fact, this kind of situation often happens in Gymboree class. Seeing this situation, Ms. Burns immediately thought that as children grow up, their clothes also need to meet their growing needs. Thus, 1986, the first Gymboree pants convenient for children's activities was born. They are comfortable and wear-resistant, and their crotch is moderate, which is convenient for active children to enjoy their games at this stage. Since then, the children in Gymboree class have their own "school uniforms".
Brand concept:
Don't be an adult, grow up with style.
As a brand of children's growth style that has influenced children around the world for nearly 40 years, the excavation of children's needs has not stopped there. Gymboree has been thinking about a problem since she created her first pair of pants:
What kind of children's clothes can meet the needs of children?
At Gymboree, we always believe that children's clothing is not just a scaled-down version of adult clothing. Only by tapping the real needs of children can we make children's clothes that really satisfy them.
The world in children's eyes is completely different from that in adults' eyes. In Gymboree's early education class, we advocate "squatting down" to discover the world from a child's perspective; In the clothing that children get along with day and night, we should also design from the standpoint of children. We should not let children become adults, but create children's "stylish" children's clothes and let them grow up together.
So, along this line of thought, Gymboree began to enter a brand-new field-let children grow up wearing their favorite children's clothes!
Colorful colors-colorful childhood dreams
Colorful colors are very important enlightenment teachers for children's intellectual development. At different times, babies can perceive different colors. From April to June, 65438+February, the baby ushered in the visual color period. Change the babies into colorful Gymboree children's clothes. Through the clothes they wear every day, letting the little ones come into contact with this beautiful world can not only promote the baby's visual development, but also further enhance the development of intellectual potential and promote the baby's brain to develop earlier.
Children's interesting patterns-picture books worn on the upper body
We all know that reading picture books is a good way to help children understand the world. Gymboree's children's clothing is a picture book that can be worn on the upper body! From the childlike patterns, they learned about funny octopus, cunning great white shark, and "wandering" in the underwater world, forming a band with mysterious marine animals, and getting to know various buildings and flowers, which broadened their horizons from all angles. Don't underestimate the imagination and observation of boys. Before the arrival of each sensitive period of children, catch the eyes of the little ones with cartoon images full of childlike interest and let them grow up happily in an environment full of stories.
Full of vitality-childlike innocence shines
Lively and playful is a child's nature! In dress, we should also show our nature! Lively colors, full of sunshine and childlike design style, fully show the children's sense of movement and vitality!
Overall design-cute from head to toe
At Gymboree, our international team of designers pays attention to the wholeness from head to toe. No matter clothes, shoes and various accessories, they are all set for children, and it is also convenient for mothers to easily match their children with cuteness from head to toe!
Easy mix and match-casual clothes
The seemingly simple and plain design has long hidden the designer's ingenious thoughts in the details. Every season's clothes echo each other in subtle ways. There are many styles from top to bottom, whether it's tone or pattern, which is convenient for parents to choose, bringing more choices to mothers and helping babies to "change lines" easily!
Unique-create a unique style
A little princess in a flowered skirt, a little expert in leggings, a handsome guy in a plaid shirt, and a big fan of hoodies. Are you a die-hard fan of cartoon panda series or a favorite car series? In the world of Gymboree children's wear, it is easy for children to find their own unique style, whether it is style, design or pattern, and create a unique style, which is in Gymboree.