1. Don't open a photo library in a high-end community easily. Mothers in high-end communities consider many factors, such as safety, privacy and uniqueness of knowledge. Unless you run an international photo library, the low-priced picture books of domestic publishers are not attractive.
As the saying goes, eat the sky first. It is necessary to distinguish between products and services and stand out among many picture books. Such as the introduction of personalized picture books, established custom picture books, so that children become the protagonist of the story. Moreover, it can be made on the spot, and at the same time, personalization also allows you to master the customer resource information that will interact with customers in the future. It is the best display tool and unique weapon for picture books. 1-only/ Beijing Shanshuitang introduced American books. Picture books are an example.
2. Street shops in large comprehensive communities are most suitable for opening picture books. In a large community, there are enough children and the consumption level in the community is average. These mothers will think renting a house is more cost-effective than buying a house.
3. It is easier to succeed by locking channels with children and opening picture books. It mainly refers to places where many children gather, such as early education institutions such as red, yellow and blue, and creative babies. It's easy to open a picture library by using the customer base of the other party.
4. Picture books with "English+art" or "English+creativity" as the carrier are more likely to succeed. Such as: 1-only/
Question 2: How to operate the photo library successfully? I used to want to own one or a chain of many painting shops. I think when the time is right, I will open my own flagship store in Beijing, and at the same time, I will buy good brand painting shops in the local area and do a good job in the industrial chain. Many friends want to open our shop. How to open it and how to do it to achieve sustainable management? 1. There are two people here. One is a store owner, and the other is a reader or a potential reader who can be transformed into his own customer. Whether an enterprise or a painting shop can continue to operate depends on leadership. The leader decides the initial state and life and death of the enterprise in the platform period from 0 to 1. First of all, before opening our store and becoming a boss, ask yourself: (1) Why should I do this? (2) What resources do I have? (3) Where do my funds come from? (4) Is my business model ok? (5) What are the attitudes of my family and friends towards this matter? Do they support it? (6) How to promote the painting shop? (7) How to manage shop assistants? (8) Where is the location? (9) If the operation is not smooth, is there any way to improve it? What is the prepared plan? Where does the shop assistant come from? What qualities are needed? How to train? ..... There are two types for a person to start a business: one is active, and some people have more wealth and use part of their wealth to start a business; The other part is passive, self-seeking and forced. The latter should pay special attention to risk control, especially the inherent ability to resist risks. There must be ups and downs in doing business, and it may not be smooth sailing. It is very important for female entrepreneurs to get family support. Second, readers. This is your consumer. Draw our shops, coverage, population composition, economic situation, people flow, etc. For example, in a big shopping mall, it is best to count the daily passenger flow. How many people are mothers? If it is opened in the community, then count the number of people entering and leaving the community gate and the number of households in the community; If it is next to the kindergarten, get to know the enrollment situation of the kindergarten, and it is best to turn the kindergarten teachers into their own promoters ... If these readers can support your entrepreneurship, congratulations, you are already on the road to entrepreneurship. 2. The service content and its form. Only books are allowed, not books. Now, the emphasis is on experiential marketing. How to attract children to play in picture books, increasing stickiness and turning back rate is the most critical. From this perspective, experiential marketing is the best way to develop courses. (1) story meeting. You'd better have your own story. Sister story brother can perform and guide. Can let the school students to practice or * * *, reduce the cost. (2) A sufficient number of picture books. You can divide your own store's characteristic picture books, preferably those that are not available in other stores; There is also the most common thing for everyone, doing 3A, anytime, anywhere, anyone, anywhere, so that anyone can find the picture books they need anytime, anywhere. If there is none in the store, don't worry, register first, and you can call the reader or borrow it next time you have it. (3) Group activities. One of the purposes of parents taking their children to the photo library is to let them play among many partners, not alone. So we can organize more group activities. Such as painting competition, crawling competition, etc. Reduce customer demand, reward babies and make them come more frequently. (4) Curriculum system. According to the situation of your own community, you can do some courses, which can be customized according to customers and menu types, so that customers have more choices. You may wish to consult kindergarten teachers, parents, or experts in educational institutions. You may also wish to learn from the curriculum system of well-known children's educational institutions at home and abroad, start small, gradually adjust and form your own system. (5) price. Is the charge reasonable? How to set the price to maximize the "readers multiplied by the charged price". But don't ask the customer if it's expensive. Asking is to tell the other party that you can lower the price, which has the opposite effect. 3. Marketing method (1) telemarketing. You can ask about the baby's situation through the phone number, text message or telephone of some institutions. Carefully prepare for every call, and the call varies from person to person. (2) Internet marketing. You can post information in BBS or group. Mail marketing. (3) Conference marketing. You can organize lectures for parents to attend, let parents know about the picture book library, and let some people become customers. Create a warm atmosphere familiar to readers. Make a perfect presentation, learn to listen, take notes and follow up with customers. (4) Event marketing. Children's Day and other festivals can be bigger. > & gt
Question 3: Where should I open a picture library? What kind of picture library do you choose? Where did it open? After opening, how to recruit members? ..... According to our observation, there are three kinds of picture books in Chinese mainland for your reference. First of all, we have to think, who is the customer of our photo library? What kind of mothers are they and what is their background? What's the difference between education, consumption and concept? ..... that is to say, where are our customers? First, don't easily open a photo library in a high-end community. A mother came to ask me, I am going to open a library. I asked her, where do you live? I live in Star River Bay. Star River Bay is a wealthy area in Beijing, with top A-class houses. I asked her why she was there. She replied, because the mother there is rich and free. I asked her, do those rich people buy picture books themselves or rent them? Do those rich people go to your training class by themselves, or send their children to international schools or study abroad? Are they really your customers? Will the number and quality of picture books of rich mothers be better than your picture book library? In high-end communities, opening picture books is the most dangerous. Why? Because mothers in high-end communities will consider many factors, such as security, privacy and uniqueness of knowledge. In this place, unless you open an international picture library, it is impossible to attract people from domestic publishing houses with picture books of more than ten yuan and twenty yuan. Therefore, don't easily open the picture books of high-end communities. Second, street shops in large comprehensive communities are most suitable for opening picture books. The so-called big community means that there are enough dolls in this place, at least hundreds. There are no strong competitors within five kilometers of Fiona Fang, Fiona Fang, which basically covers thousands of baby families. The consumption level of the community is also the level of ordinary families. Because these mothers think that buying picture books is expensive and renting them is cost-effective. Facing the street, because when children go in and out, they will involuntarily drag their mothers to the library when they see some children in the library. What they want is a feeling, that is, the feeling of children reading together. Children also pretend to compete. The mother of the picture library must grasp the child's psychology in order to grasp the mother's pocket. This is the consumption experience of catching children and providing mothers with soft drinks such as tea. Third, lock in the channels with children. It's easier to open a picture library with a children's group. It mainly means that many children have been active or studying in other people's homes, such as early education institutions such as red, yellow and blue, such as creative babies and so on. There are many babies, so we can use each other's customer base to easily open a picture book library. Doing a photo library in this kind of organization is differentiation, which does not conflict with other people's main business, but can form a good interaction. Fourthly, a photo library based on "English+Art" or "English+Creativity" is more likely to succeed. China people love to show off and worship foreign countries, whether you admit it or not. Coupled with internationalization, English has become a necessary language. Therefore, in China, most people receive English training. If your picture library has such English resources, both picture books and teachers will attract enough children. If you have creative courses or art courses, it's like throwing "bait" into the ocean of picture books. Who doesn't want their children to be different and closer to art? So such a picture library is very easy to succeed. Moreover, everyone thinks that foreign educational concepts are more advanced, so I don't need to go into details about various terms. Putting children in such a picture book house, many parents feel that living abroad is the same. The picture books mentioned above have mature cases in China.
Question 4: How to open a good photo library? If you open a physical store, you'd better choose a large and medium-sized community, because the facade is cheap and there are plenty of customers. It is best to join a brand, so that you can have professional guidance and distribution, because although you can start a business simply by buying books, recruiting members is a science, and publicity is also a science. You don't just hand out leaflets to everyone, many people will throw them at you. The best way to open a picture library is word-of-mouth publicity. When you chat with your child's mother, let her know the importance of reading. After you go, the child's mother will easily pay the monthly membership fee and will tell other children's mothers about these things. Many members who come here are actually the result of word-of-mouth publicity. If you want to join the picture book library, please consult until you grow up.
Question 5: How should the photo library be located? Where is the best place to open it? Then the location of the picture library,
The first concept involved is the business circle. What kind of business district did you open the museum in?
The second concept is the target customer. You need to know your target customers.
For example, if you open a picture book house in a community, you need to investigate what kind of community you live in, such as the family structure of people living within the service scope of the picture book house, how many people are there in the family, what age group the children are, and how many children there are in each age group. Then investigate whether there are good primary schools, kindergartens or educational institutions around this community.
The third concept is the moving line of people flow, that is, the direction of people flow. Because the target customers are mobile, we need to know how the target customers are mobile in order to keep the photo library open for a long time.
As for the method of investigation,
The first method is to find third-party information. For example, you can go to some real estate websites to know the house price and apartment type of your community, from which you can infer the number of residents, the purchasing power of the crowd, the family structure and so on. Another example is to open Baidu map, see the distribution of businesses and houses, and measure the walking distance.
The second method is observation. For example, we can observe how many people send their children to school during school hours and what age group they are. For example, look more at where people in your community are employed and what industries they are engaged in, which has a lot to do with their educational philosophy.
The third way is to go to primary schools and kindergartens to find out how many degrees they have and how many degrees represent how many children they have. See how many educational institutions there are, what courses are offered in each age group and how much they charge.
Interested parties can add a comment "Q&A+city+museum age/opening preparation+nickname" on the satellite number (imomo0927).
Question 6: How to open a library at home and add the brand of your style library in detail, and then buy the books and put them at home?
15-20 square meters can be opened, but recruiting members is a science.
Because the family photo library is open at home, no one will know, so I'm going out to promote it.
But you don't just hand out flyers when you meet people. Many people throw them away by hand.
Therefore, the best way to open a family picture book library is word of mouth and publicity. When you are with someone,
Let the mother know the importance of reading when chatting.
After going, the child's mother will easily apply for membership, pay the monthly fee and talk to her.
The mother of its child said these words.
Many members who come here are actually the result of word-of-mouth publicity. If you have experienced it,
If you want to run a family library, please consult the Happy Library and the operation of Happy Library.
Mode, and joining mode service mode are unparalleled brands in picture book library.
After you have consulted some picture books, you will find the difference by consulting Happy Bookboy.
Question 7: How to run a good photo library? Hello, I'm Liu. I like reading and enjoying.
During this year, I founded the Picture Book House Clinic, contacted thousands of owners and prospective owners of China Picture Book House, conducted case studies with hundreds of owners, and personally experienced the development of Picture Book House. This is a great industry because it has love. This is also an industry that needs to grow very much, because we are still relatively weak for the time being and need more sunshine and rain.
It is even more necessary for the owner, who is the soul of the picture book library, to grow up as soon as possible and become a reading promoter, general manager and even CEO. This is also the reason why I condensed my own experience and contact cases into 22 points.
The "22 Catches and Surpasses of Picture Book Management" summarized by my family's words was initiated by China, which is inevitably immature. I hope it will be beneficial to your opening. How to open a picture library, and what do you need to prepare to open a picture library?
The first forbidden enthusiasm came and began, and I was not ready to rush into battle.
Second, it's forbidden to choose bunks for granted, so I dug a big hole for myself.
The third ban on decoration is too grandiose and unrealistic to recover the high cost.
Fourth, it is forbidden to buy picture books without reading the original. Cheap is the bane.
The fifth forbidden layout only looks at the surface warmth, and the flow of people lacks marketing awareness.
The sixth forbidden space division has no sense of functional areas and the effective business area is insufficient.
Seventh, I only have my own books, but I don't see the needs of community users.
Eighth, book rental was banned, and the valuable customer base did not precipitate.
Ninth, it is forbidden to offer courses blindly and not to compete with neighboring educational institutions.
The tenth forbidden reading service is not in-depth and has no advantages.
Eleven forbidden stories are powerless and have not formed traditions and habits.
Twelfth, it is forbidden to have a core user base without optimization opportunities, and sticking to a single product cannot support rent.
The thirteenth prohibition pricing lacks sales strategy and can't promote fast trading.
Article 14 It is forbidden to sell without skills, get quick success and instant benefit, and scare away customers.
Fifteenth is strictly prohibited behind closed doors, lack of contact and in-depth interaction with community resources.
Sixteenth, it is forbidden to engage in propaganda and headless flies go to the hospital.
Article 17 the ban does not keep pace with the times and will not use the internet to help promote it.
Article 18 The mind is short of financial strings, so it is impossible to make ends meet.
The 19th forbidden time management is a mess, missing family and hurting feelings.
It is forbidden to fight alone, without help, and form a team.
Twenty-first, avoid being closed-minded and unwilling to go out to associate with peers.
Article 22 "Prohibition" lacks effective learning channels, and knowledge is scattered, and it has never been able to form a system.
Welcome to pay attention to the official account of WeChat, the owner of the photo library, for more free information about the photo library.
Question 8: Why should I open a picture library? Unfortunately, I didn't find it. The cost of tens of thousands of dollars is not affordable for ordinary people. At least I can't stand it. Until I discovered the charm of picture books. In the process of reading picture books with Gege, I fell deeply into it. I found that picture books have at least the following functions: (1) Promoting the harmony of parent-child relationship requires parent-child reading. Parents talk about reading, children look at pictures and listen to stories, and the daily parent-child reading time is the time for parent-child relationship to sublimate. A mother once asked me, "Can your mother listen to your story?" I said, "Of course, we only advocate parent-child planning, so that mothers can grow together in the process of accompanying their children to study." (2) Improving children's aesthetic cultivation Excellent picture books are all masters of painting from all over the world, also known as the essence of painting. Influenced by famous paintings since childhood, children can naturally improve their aesthetic taste and accomplishment imperceptibly. I basked in Gege's graffiti works on my blog a while ago. A mother said, "This child is rich in colors and must have a rich heart." At that time, I was thinking that this mother must be an artist, or a child who has studied painting for a long time. I am very grateful to her for pointing out how to appreciate children's graffiti. At the same time, Gege's inner richness should also come from the edification of picture books. (3) Stimulating children's interest in reading picture books are very suitable for designing related activities, or doing experiments, performances, handicrafts, or art, providing children with a variety of reading experiences, and it is easier to stimulate children's interest in reading. Here, I have to mention. One day, a mother came to the photo library with two children who had just entered the first grade of primary school. My mother asked me, "Do you find any difference between these two children?" I honestly replied, "No."After a while, my mother pointed to two children who were both reading books and said, "Look, this is the difference between the two children." At this moment, I saw a child sitting at his desk, reading carefully, page by page. The other stood in front of the table, with three or four books in front of him, flipping through the books quickly. In a short time, all four books were turned over. The child said, "Nothing interesting." I nodded knowingly. Mother said, "Look, this child grew up reading picture books, and he is very interested in reading pictures carefully. The child grew up listening to his mother read story books, and he couldn't sit still while reading, just kept leafing through them. That's why I want to bring this child and mother to the picture library. " It should be said that both children can read and can read independently. But the reading level is different. People who grow up with picture books can take the initiative to read pictures and establish the connection between pictures and words, so as to achieve the purpose of reading. Children who only feed stories have already known these words, but because there are not many images input from small to large, there is actually a lack of image scenes in their brains, and their imagination in reading will naturally weaken, and reading will lack imagination. (4) Improve children's attention and observation. When reading picture books, we always need to observe the pictures consciously or unconsciously. Otherwise, it is meaningless to read picture books. I remember one day, a mother came to the museum and took out a book and said, "Why is there so few words in this book?" How do you say this? "Yes, in my generation, we seldom touch picture books, so we don't know how to appreciate pictures. Some parents are too busy to tell stories to their children. If they want to talk about picture books, they will have a headache. Because telling a picture book story requires not only parents to tell it, but also parents to understand and appreciate it. When parents explain according to pictures, children will listen to stories while observing pictures, and establish the correlation between pictures and voice stories. At this time, children need high attention and keen observation. Over time, children can sit still while reading related books. For example, Gege, who has read The Story of the Mole in Relay Press, has 78 pages. My mouth is thirsty, but Gege is not satisfied after listening to it. Let me tell it again. I remember another mother who admired picture books talked about her reading and writing skills for 4-year-olds. She said: "How nice it is for children to read independently as soon as possible! "I don't object to early literacy, but I don't approve of deliberate early literacy. The mother said, "My children often laugh when reading books now. How good? " I said at that time: "reading is not just reading words, but also reading pictures." "4-year-old children can read and laugh, which is reading; 2-year-old children will look at pictures and laugh, which is also reading. " Reading >>
Question 9: How to open a good photo library? It is understood that 90% of picture books on the market are opened by mothers. There are also many new mothers who have the idea and desire to open a picture book library, but there are many questions: how to open a picture book library? Where does it open? How to recruit members after opening? ...
1. Don't open a photo library in a high-end community easily. Mothers in high-end communities consider many factors, such as safety, privacy and uniqueness of knowledge. Unless you run an international photo library, the low-priced picture books of domestic publishers are not attractive.
As the saying goes, eat the sky first. It is necessary to distinguish between products and services and stand out among many picture books. Such as the introduction of personalized picture books, established custom picture books, so that children become the protagonist of the story. Moreover, it can be made on the spot, and at the same time, personalization also allows you to master the customer resource information that will interact with customers in the future. It is the best display tool and unique weapon for picture books. 1-only/ Beijing Shanshuitang introduced American books. Picture books are an example.
2. Street shops in large comprehensive communities are most suitable for opening picture books. In a large community, there are enough children and the consumption level in the community is average. These mothers will think renting a house is more cost-effective than buying a house.
3. It is easier to successfully open a photo library for channels with children. It mainly refers to places where many children gather, such as early education institutions such as red, yellow and blue, and creative babies. It's easy to open a picture library by using the customer base of the other party.
4. Picture books with "English+art" or "English+creativity" as the carrier are more likely to succeed. Such as: 1-only/
Please accept the answer and support me.
Question 10: I want to open a picture library. How should I start? First of all, you should analyze the geographical location of the picture book library, the types of picture book products and the corresponding age and gender range of children. In addition, you should prepare some questions to talk to your parents and sum them up carefully when you come back. It is not easy to open a picture library, so I suggest that you wait until you are older to consult a picture library.