For example, all promotional activities of brand A milk powder in the original store will be stopped, because consumers are used to buying gifts and other activities, all milk powder on the shelves of brand A will be directly bundled with 100 yuan as play money, and the words "Buy brand A milk powder to win 100 yuan cash reward" will be displayed on the clear p0p list, paying attention to "reward" rather than "reduction", so as to seize customers' attention in a clever way. (as shown in figure 1 and figure 2)

Second, the promotion plan of clever name (pretending to be dazzling).

In the name of the birth of a child, the promotion is carried out with the modesty of "experience price", such as "with the birth certificate of the child, the original price of a milk powder is 368 yuan, limited to 188 yuan". This kind of activity must be clearly marked with "everyone's purchase restriction and the start and end date of the activity", and the validity period of this kind of activity cannot be too long, otherwise the significance and value of the activity will be lost. Because this kind of activity often locks in members who are better at bookkeeping, it effectively improves the possibility of customers entering the store every day during the activity. (As shown in Figures 3 and 4)

Third, the activities of purchasing and giving away goods related to seasons.

Because most maternal and infant stores usually don't consider that gifts are related to seasons or family needs when buying milk powder, the sales effect of milk powder is not obvious. For example, buy 2 tins of milk powder electric oven (which can be used to bake clothes) and 4 tins of electric blanket or plush quilt (which can drive away cold and keep warm) in winter. In summer, you can buy two tins of bathtubs worth 139 yuan (convenient for you to bathe your children at home) and six tins of cribs worth 1290 yuan (convenient for adults and children to be separated in hot summer). (as shown in Figure 5 and Figure 6), this can effectively stimulate the necessity of household items, not only let customers buy milk powder that their children want to eat, but also stimulate the necessities of their children. This scheme not only effectively promotes the sales of milk powder, but also plays the role of continuous sales of goods in the store.

Of course, the milk powder activity should not be "buy a few and get a few free" in the whole store. The above milk powder promotion plan is only the tip of the iceberg. In order to achieve an ideal state of milk powder sales in maternal and infant stores, it is necessary to achieve "new, strange and strange" tricks, limit the start and end time of activities, do a good job in publicity and customer analysis, and it is best to accurately send event information to members according to brands and members.