Compared with adult clothing, children's wear industry started late. Domestic professional children's wear manufacturers generally start production after 1995. At present, the domestic product segmentation is not enough and the number of children's wear designers is limited, which leads to poor comfort and adult design of children's wear. Although the children's wear industry has long been a billion-dollar market, it is still in the stage of groping for growth. Fashion, innocence and environmental protection will make up for the shortage of products in the current market, and the market prospect is broad.

1 fashion

In the early years, parents' requirements for children's clothing only stayed at the basic requirements of keeping out the cold. Nowadays, the post-80s and post-90s "Chao Da Ma Chao" has higher and higher requirements for children's wear, which requires children's wear to keep up with fashion trends and combine the design elements of children's wear with fashion trends.

Step 2 be naive

In the process of children's wear design, designers are often influenced by their own factors to design clothes to please adults. This is also some elements of children's wear used in adult clothing, such as leopard print, high waist, metal and so on. This design makes children's clothes gradually lose their innocence. In the future design, more children's elements will be added to emphasize childlike innocence. The design of childlike interest will also be the trend of children's wear in the future.

3. Environmental protection and safety

Children's health is the biggest concern of every parent. At present, the comfort, sweat absorption, breathability and non-irritation of children's wear are the mainstream requirements in the children's wear market. In the future development of children's wear industry, parents will pay more attention to the material safety and environmental protection of children's wear and its accessories when they consume.

4. Brand promotion

In the future competition of children's wear industry, with the maturity of consumption concept, consumers' sensitivity to brands will gradually increase and their sensitivity to prices will decrease. With the gradual maturity of the children's market, competition will also extend from products, prices and marketing methods to technology research and development, brand service and other dimensions.

5. Changes in consumption habits

With the rapid development of e-commerce and logistics distribution, online shopping has become more and more convenient and has become one of the most important shopping channels for young mothers. The offline sales of children's wear in the future will be affected by online sales to some extent. However, offline stores will still be an important consumption channel due to their good shopping experience.

6. Segmentation and differentiation

In the product market segment, there is confusion. Children's wear is obviously more than children's products, and children's wear is directly classified as teenagers' clothing. After international children's wear brands enter the domestic market, the domestic consumer market presents a competitive situation of product segmentation. In the future, product segmentation and differentiation will be the development trend of children's wear industry, and the domestic children's wear industry will also enter a new era.

7. Extension of peripheral products

The branding of children's wear is the inevitable trend of the future development of the industry. On the one hand, users of children's wear, maternal and child products, early education, children's stationery and toys have a high degree of overlap. In the process of brand development or market expansion, enterprises can make full use of existing brand resources and brand influence to extend to their surroundings. Seek new opportunities for enterprise development.