Double Eleven event promotion planning template 1 1. Event background
On the eve of the event, we should actively participate in activities such as poly-cost-effective and micro-snap-up, increase our brand exposure and improve brand awareness, thus paving the way for sales in the event.
Two. Programme of activities
Preheating: the time is1October 1 1 to1October1(1).
Through the independent design of the store, the activity page is warmed up, including the homepage poster, store tips and baby details page. All the pictures are theme elements, aiming at creating a shopping carnival atmosphere, laying the foundation for the activity and storing traffic. Design Yi Labao, banners, theme posters, buy some balloons and ribbons to decorate the whole office, so that everyone can fully feel the atmosphere.
Customized T-shirts are used for offline mobile advertisements, and all departments take photos after dressing.
Official activities: 165438+ 10/00: 00 ~1123: 59.
Figure: The main venue page of the store activity, related posters on the product details page, promotion posters of micro-amoy activities, drilling exhibition pictures, through train pictures, home page posters of the store, store tricks, flow charts for guiding independent ordering, etc.
On that day, the reception room should not be short of sweets, biscuits, fruits and other foods, and we should not let everyone starve when we are nervous. The person in charge should arrange for everyone to have a rest online.
Third, follow-up activities.
Artist: Make a statement on the time of refund processing, order information modification, delivery express and time, and put it on the home page and product details page.
Customer service: pre-sales _ name+after-sales _ name+customer review _ name (responsible for order review and printing) to ensure computer configuration; Ensure printers and related materials (such as spreadsheets); Ensure the company network; Check the software settings. Quick phrases and automatic replies (prepare in advance, including promotions, and use them as little as possible)
Warehouse: ensure accurate inventory and avoid shortage. Prepare packaging materials. Prepare an appropriate proportion of goods for packaging in advance, and pile them up separately in the event to ensure smooth communication between customer service and delivery, and ensure the smooth resolution of order information modification in the sales process.
Fourth, inventory preparation.
(1) Determine the products launched at the event. All main products should account for 50%-60% of the total inventory. All products must be put into storage within one week before11.11,and the store inventory is actually 90%-95%. If you need gifts, you should also prepare the inventory.
(2) According to the expected sales scale, prepare the inventory of the main sales commodities of the double 1 1 promotion activities in advance. Before the event, we must determine the emergency replenishment mechanism with the corresponding supply channels, determine the supply capacity of the supply channels, and establish emergency communication methods to ensure that the goods can be replenished quickly or removed from the shelves in time under the condition of insufficient inventory.
(3) Check the barcode management system of goods to ensure that all delivered goods have barcodes, which is convenient for scanning barcodes with a scanning gun to check the accuracy of delivery and improve speed and efficiency.
(4) Be sure to store or promote the inventory of related products in the whole warehouse 2-3 days before the double 1 1 activity, make clear the inventory scale, and input the real inventory data of 100% into ops.
Verb (abbreviation of verb) personnel preparation
(1) For new employees who may be recruited due to the surge of double 1 1 orders, the employee's work arrangement plan should be made in advance, and the corresponding training work should be done well. The packaging link should be well done, the relevant details of the packaging veneer board should be trained in advance, and the staff training should be well done in advance.
(2) Provide complete operation training and other training for all employees, especially those related to order processing.
(3) Formulate emergency plans for temporary dispatch, training and work of employees between departments, as well as relevant arrangements for employees' duty and vacation during promotional activities. Personnel must be well deployed, and two or three shifts should be planned in terms of brushing and customer service. It was all day, taking turns to rest in the reception room.
(4) Calculate the number of personnel in each position according to the flow.
(5) The materials shall be calculated according to the possible flow and the number of packages.
Preparation of intransitive verb materials
(1) Preparation of packaging materials: ensure the inventory of all kinds of packaging bags, foaming fillers and packaging boxes involved in promotional activities, and sort out some specific packaging in advance, just put the goods in. You can also pack the goods directly in advance, make the express delivery form and mail the documents directly for delivery;
(2) Paper storage for express delivery and invoice, printer debugging and printing consumables (preparation) to improve the invoicing link.
(3) If this large-scale activity requires more services from the merchants, especially the delivery link, it is required to deliver all xx customers within 2 days.
Double Eleven event promotion planning template 2 1, event background:
"Double Eleven" refers to the annual165438+1October 1 1, which is also called Singles' Day because of its special date. Taobao Mall used this day to carry out some large-scale discount promotions to increase the sales quota.
Second, the purpose of the activity:
Due to the limited exhibition space in the main venue of the event, our flagship store only opened for 1 month, and it was not supported by the exhibition space in Taobao Mall. However, we can take advantage of this high-flow and high-turnover opportunity to launch corresponding activities in the store and share a piece of this crazy online shopping.
Three. Activities:
2 yuan minus 1 yuan (equivalent to 50% off the whole audience) will be minus if you take it! It's all postage!
Advertising slogan: xx tells you: 50% off the whole audience!
Activity time: 20xx. 11.11early morning1till 24 o'clock.
Fourth, the activity analysis:
At present, there are 79 models in our store, of which 55 models are 2.5 times the ex-factory price, 22 models are 2 times the ex-factory price, and 2 models are on sale at 0.76 times the ex-factory price of 65438+. Only two specials will lose money after 50% discount, but the pictures on the specials are very poor and will hardly bring sales. Therefore, it is estimated that the commission loss of the 50% discount activity is no more than 5%.
It is estimated that the transaction will be 654.38 billion yuan, and 80% of the sales will be concentrated in 20% of the big stores. We belong to the category of 80% small and medium-sized stores, and * * * will share the remaining 200 million transactions, with an average of 5,000 yuan per store. Our goal is to reach an average of 5000 yuan.
Fifth, teamwork:
Art design: design the homepage and activity advertisement pictures with the theme of "". Copywriting: advertising slogan for refining activities. Promotion: delete the discounts set by supporting price reduction and third-party discount software, and do a good job in replying to the web pages about Taifeng Home Textiles and promoting shop activities.
Customer service: reply quickly and explain the details of the activity. Modify the prices of some commodities. Shipper: Get the goods ready and contact the courier company in advance to prepare.
The third activity theme: find another "half" opportunity for you who are single.
Campaign slogan: I hope people are long/single no longer.
Purpose of the activity: steadily improve the brand of _ bar.
Venue: _ Bar
Activity time: 20 years165438+1October 1 1.
Activity background: Because Halloween has just passed, and there is not much room for the development of _ Festival in a medium-sized city like _, and the annual "Singles' Day" is coming soon, it is decided that this festival will not be very big, but it must be deeply rooted in people's hearts.
Activity content:
1. Ladies who arrive at the bar before 20: 30 on the evening of the event will each be given a cup of milk tea.
2. In the interactive session of the audience, if there is a young lady that the bachelor likes, you can write a short note and pass it on by the waiter to experience the fun of flying pigeons passing books.
3. Draw a lucky consumption prize at eleven o'clock in the evening, with a set of first prize 1:xx; 2 second prizes: 4 bottles of beer; 3 third prizes: 2 bottles of beer.
I hope people will live for a long time and there will be no more bachelors!
Hurry up and say goodbye to being single at _!
Double Eleven event promotion planning scheme template 4 I. Activity background
"Double Eleven" refers to the annual165438+1October 1 1, which is also called Singles' Day because of its special date. And large-scale e-commerce websites will generally use this day to carry out some large-scale discount promotions to increase the sales quota.
Second, the activity time
165438+ 10 month 1 1 or so.
Third, the venue.
xx .
Fourth, the theme of the event
"Double Eleven" easily grabs 50% off, and health is not discounted.
Verb (abbreviation of verb) activity content
A. product promotion.
1, minus 20 for a single stroke of more than 400, or extra special physical examination (three items of liver function, four items of serum protein, total cholesterol (TC), triglyceride (TG), high-density lipoprotein cholesterol (HDL-C) and low-density lipoprotein cholesterol (LDL-C)).
2, single over 600 Li minus 30 or send a special physical examination.
3, a single full 800 Li minus 40 or send a special physical examination.
4, a single full 1000 set over 50 or send a special physical examination.
5, all-inclusive, plus xx a B from 25 yuan to 50 yuan ... Word of mouth praise 5 stars+praise refund amount, according to the package amount, for example, within 300, 300-399, 10 yuan, 400-499, 15 yuan, 500-599, 20 yuan, 600-699 and.
Popularization of intransitive verbs
A. internal promotion.
The activity package is marked prominently on the homepage of the online shop, and the whole package is added with a copy of 25 yuan Value 50 yuan xx. This page contains a detailed introduction of this activity and a package link. Be sure to indicate the original price and discount price in the package price, and this page should be placed on the front page.
B. external promotion.
All promotion personnel and tasks of Xx Network Operation Department shall be promoted in the surrounding websites, and the promotion time shall be before and after the Double Eleven.
Template of promotion planning scheme for Double Eleven activities 5 I. Purpose of activities
Double 1 1 is a festival for e-commerce over the years. Activities and publicity are very strong, with many participating brands and rich forms of activities. As an offline physical mall, we need to grasp the concept of "double 1 1 shopping carnival" and carry out winter clothes promotion activities when the temperature drops. It should be more different from e-commerce in terms of activity intensity, marketing methods and field experience, thus highlighting its characteristics. Activities are integrated from department stores, supermarkets, restaurants, cinemas and online micro-stores. Give customers a unique and attractive shopping carnival experience.
Second, the activity time
165438+17 October to 1 1
III. Contents of activities
Discount promotion:
1, double 1 1 Beautiful clothes: 500 yuan minus 200 yuan in autumn and winter department stores.
2, double 1 1 cosmetics for your choice: cosmetics (_ _) full of 400 yuan minus 80 yuan. Double 1 1 Super Skin Care Set is as low as 30% off!
O2O (online and offline interaction), grab100000 coupons in advance!
1,100000 vouchers are snapped up for free! After the department store is discounted, the full amount will be reduced, as low as 30%!
Four. Detailed rules of the activity
1)165438+1October1to 10, the official wechat officially launched the ticket grabbing activity. Customers only need to pay attention to the official WeChat, click on the ticket grabbing page, and they can select 30 discount gift certificates, and double-click to get coupons (each coupon will automatically generate a discount code).
2) Only 10 cards are allowed per person and brand.
3) On the day of double 1 1, the customer can enjoy the discount of 50 yuan, 30 yuan and 20 yuan after the discount of the corresponding brand with the coupon discount code.
4) Only one discount coupon can be used for a receipt.
Remarks: the starting point of discount coupons is determined according to the actual customer unit price of each brand, and the full discount is borne by suppliers and shopping malls in different proportions. This activity is mainly to attract online customers to the store.
2, _ silk counterattack white, victory! 0. 1 1 yuan, 1. 1 yuan, 1 1 yuan,10 yuan hot grab super items!
165438+1from October 7 to 1 1 daily, only 0. 1 1 yuan,1./yuan,// Each model is limited while stocks last. Micro-store online payment can be successfully killed!
Item suggestion: 0. 1 1 yuan _ _),
1. 1 Yuan (supermarket environment-friendly tableware box, handkerchief paper/strip, potato chip set, the price is around 5 yuan)
1 1 Yuan (xx bath towel, xx mask set of 2, xx furniture cute rabbit, the price is around 30 yuan).
1 10 yuan (comfortable quilt, pillow, price around 250 yuan)
Remarks: Estimated cost 1300 yuan. (Food stamps are sponsored by merchants)
Category marketing: Shuang 1 1 is a large-scale promotion activity of the shopping mall 1 1, and all categories should carry out activities (discounts or gifts). It is suggested that men's wear, women's wear, shoes, cosmetics, fine products, bedding and children's wear should all have representative brands or highlights to participate in the activities. The following four categories: single products need to be highlighted, and matching and warm recommendation need to be added in the channel light box and counter shopping guide.
1) Winter clothes (thick clothes, coats)
2) autumn and winter accessories (scarves, hats)
3) Bedding winter quilt
4) Supermarket Winter Hot Pot Festival Goods
vip marketing
VIP recruitment: Shopping mall 500 yuan can get a VIP card for free if it spends more than 5,000 yuan a day, and it can be upgraded to a diamond card if it spends more than 5,000 yuan a day.
1, double 1 1 VIP customers free delivery: double 1 1 arrive at the store on the same day and get the designated hot drink in _ _ sweetheart drink. (Opening sponsorship, free of charge)
2. Double 1 1 VIP customers can play for free: the diamond card VIP card can take the children to the amusement park once for free.
Cultural marketing:
1, double 1 1, strip off and go now!
1) Play the customer's confession for free, and enjoy the sunshine in the WeChat sharing area for free.
Venue: radio station on the first floor
2) Single men and women can sign up for the "Heart to Heart" activity. Single men and women will randomly form different "hypothetical situations" for many times to participate in couples' interactive activities. Sincerely, hold hands at once!
Registration place: small stage area on the second floor
Remarks: The specific operation rules and project rules of the activity are attached separately.
2. Double 1 1, Singles' Day venue and Singles' Day walk (special activities of 4F Cinema Singles' Day)
Single men and women can buy exclusive tickets for single aristocrats at the front desk, and girls can enjoy a 40% discount. Boys can get a rose when they buy tickets. Seats are randomly matched for men and women.
Activity time: 165438+ 10/01.
Venue: Movie Hall 1 and Hall 3 (details are subject to the specific viewing time)
Atmosphere layout:
1. Main exhibition area of the gate/category exhibition area of each floor:
The comprehensive exhibition area of fashion winter clothes follows the popular elements of autumn and winter. During the event, the simulated dialogue logo of Singles Day in the exhibition area will be added.
For example, Singles Day comes to _ _ shopping mall = _ silk attacks white and other distinctive signs.
Remarks: The men's and women's department of the department store is responsible, and the display team is responsible.
2. Counters, escalators and elevators on all floors: light boxes and vertical POP racks.
Cost budget (omitted)
Remarks: Please refer to the mall logo for details of the event.
Double eleven program 5
First, the store profile
_ _ Fashion Store is wholly owned by _ _ Fashion Store Clothing Co., Ltd. _ _ Fashion Store brand was founded in 20__, and _ _ Fashion Store is a well-known Internet fast fashion brand in China. As of September, 20__, _ _ Fashion Store has _ _ business departments, with more than _ _ employees and more than _ million members. It is a representative enterprise of _ _ e-commerce.
Second, the brand story
_ _ Fashion Store is the first brand of xx, with four brands, namely women's _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Positioning of each brand:
_ _ Fashion Store _ _ —— The first brand of women's clothing in XX
_ _ Fashion Store _ _ —— XX Men's First Brand
_ _ Fashion Shop _ _-XX No.1 Children's Wear Brand
Third, the purpose of promotion.
First of all, the ultimate goal of promotion is to sell goods by hook or by crook. The same is true of online shop promotion, but it is not effective to do it casually. Half-price promotion of Singles Day in Taobao Mall is a hot promotion method recently.
Second, the promotion process:
1. Determine the products to be promoted and prepare sufficient commodities.
2. Determine the customer base.
(1) Determine the products to be promoted and prepare enough goods. Different commodities have different promotion methods, and different seasons have different commodity promotion. During the promotion period, the goods will sell faster than usual. Therefore, adequate stocking is a guarantee. If it is often out of stock, it will not only affect the sales volume, but also affect the buyer's sense and praise. If you meet a buyer who is not very talkative, it is really bad for you. Even if it can be cancelled, it will waste a lot of time and energy.
(2) Determine the customer group: The most important thing after determining the product is to find the promotion target. The promotion target is your target consumer group, and these talents are your audience. Therefore, promotion must spread promotion information for your target group and find your target consumer group, so that promotion will be effective. If you sell yourself, the way to sell is just to cast pearls before swine.
Four. Activity time and method:
Activity time: 20__ _ _ _ 165438+ 10/00: 00 to 165438+ 10/:23: 59:.
Activity mode: gold coin elutriation: choose 10 product (family support) for gold coin elutriation with high cost performance: choose 3 products (family support) for family goods, the original price is 699, and the gold coin elutriation price is 399 100 gold coin, with a discount of 5-7%, and some small gifts, such as gift cups, are also included.
Verb (abbreviation of verb) material preparation
(1) Prepare packaging materials, ensure the inventory of all kinds of packaging bags and boxes involved in promotional activities, and preliminarily sort out some specific packaging in advance, just put the goods in. You can also pack the goods directly in advance, make the express delivery form and mail the documents directly for delivery;
(2) Paper storage for express delivery and invoices, printer debugging and preparation of printing consumables (ribbons and ink cartridges). In order to improve the printing speed, it is not recommended to use ordinary needle printers to print invoices during the double 1 1 promotion activities, but to use laser printers or thermal label printers to print invoices. For businesses that need to print distribution summary tables or sub-distribution summary tables, they must prepare high-speed inkjet or laser printers and their consumables.
(3) The requirements put forward in this activity are more about the service requirements of the merchants, especially the requirements of the delivery link, requiring all xx customers to deliver them first within 2 days. Therefore, it is suggested that there should be obvious text marks or color marks on the packaging or face sheet. Used for quick sorting.
Six, summarize the promotion effect and experience.
Organizing sales promotion is also an experience. After the promotion, the store manager should make an analysis of the promotion results, including traffic, sales volume and click-through rate. This time, are the target consumers interested in the formula products, or are they more interested in other products on the website? At the same time, we should also analyze and compare the promotion activities of competitors and find out what we can learn from them. Competitors sell better than themselves, which definitely shows that their promotion plans are not attractive to others, and the process of analysis is also a learning process. Summarizing the promotion activities can effectively help the store manager improve his promotion level, find out the shortcomings of the promotion activities in this summary, and make adjustments in the next activity. Although promotion is a good way to increase sales, it also needs constant exploration and summary to achieve the expected results.