Investment management is a new discipline to study the theory and method of investment management. Taking the planning and organization, decision-making and control, distribution and adjustment, raising and supply, supervision and assessment of various investments as the research object. Research areas include: macro-management and micro-management of investment, direct investment management and indirect investment management, fixed assets investment management and current assets investment management. The basic task of discipline research is to give full play to people's subjective initiative and reveal specific investment management principles, procedures, methods, means, ways and management systems by studying and applying the laws of investment movement.
The relationship between investment and management.
1. Now I really feel the role of fundamentals. To study enterprises, of course, we should eventually study macro-industries, but the foothold is still in enterprises. We should grasp the enterprise, how to study the enterprise, how to know the enterprise, understand the enterprise and identify the enterprise. Every investment master has his own set of standards and related industry categories, but they don't grasp the essence of the enterprise.
2. From technology to commercial retail, from net wealth to monopoly, we all have our own selection criteria. However, it should be emphasized that with the development of economy and the evolution of industry, new enterprises are born and management is innovated, so different industries have different natural standards and need to be changed in time. In addition, many investors can't really compliment the analysis of enterprises. For example, the core of enterprise analysis is to win and sustain competition, grow and cope with crises. These investors should also learn and manage. In fact, the level of investment and research enterprises is very poor, such as 10 times speed company, liberal economics, evergreen foundation, blue ocean strategy, core competitive advantage, market leader, enterprise crisis management, enterprise growth research, change management and so on.
3. Management studies have summed up laws from a large number of enterprise cases, which is the characteristic of excellent enterprises. In fact, investors use this to identify good enterprises, but few people clearly regard management theory and enterprise case study as the core of investment. Peter Lynch graduated from Wharton Business School, Fisher graduated from Stanford Business School and so on. We must learn management, understand enterprises and make good investments.
4. Investment means investing in enterprises, analyzing enterprises, identifying excellent enterprises and understanding the growth process of enterprises is to study many enterprises, namely management, enterprise cases, investment, Zhouyi management and Taiji management, which I founded. It is really useful. The spiral growth process, life process and internal circulation of an enterprise, from birth to maturity to aging and even change management and crisis management, are all investments. Good enterprise, good management, good opportunities, growth and internal motivation bring value growth, which is the basis of valuation improvement. Performance plus valuation multiple equals bull stock. _