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1. On the short video platform, this kind of "selling anxiety" video is on fire. In the mouth of short video bloggers, the summer vacation of each semester is the key node of "counterattack". The tutors in these videos may belong to different institutions, but they use the same rhetoric. The purchase links of teaching AIDS or training courses are often attached to the lower left of the videos.
2. We saw on a short video platform that as long as we input keywords such as "make up lessons in summer vacation" and "learn English", the platform will push a large number of educational self-media accounts to users. Most of them pretend to be education experts or experienced people, or "intimidate" parents who don't work hard during the summer vacation, or confidently say that the learning methods their children have mastered before are wrong, and then they start selling books and attending classes.
3. According to industry analysis, from the mechanism of traffic recommendation, it is not difficult to understand why there are so many "most terrible summer vacation" videos in a short time. The first few videos of marketing education anxiety have gained traffic, and soon organizations will start assembly line operations and compete to create similar content in order to obtain subsequent traffic dividends. The series "The Worst Summer Vacation" exploits parents' anxiety for profit.
Selling "summer anxiety disorder" is difficult to control in practice. Experts believe that the online publicity of sales anxiety is carried out by replacing trees with flowers, stealing concepts and hitchhiking. At first glance, it makes sense, or the first half of the sentence makes sense, but there is a hidden danger of generalizing. In addition, the wide range of network supervision leads to an increase in supervision costs.
In short, to resist the "trafficking anxiety", from July to August, the relevant departments decided to carry out the summer special action of "supervising and protecting seedlings" for off-campus training nationwide in 2023. The related short video platform also announced that it will rectify the content related to sales anxiety. All parties will work together to create a better environment for the majority of primary and secondary school students to spend a healthy and happy holiday.