Guangzhou Nanguo Shuxiang Festival and Yangcheng Book Fair
Time: August 2 1 day to August 3 1 day, 2008.
Venue: major bookstores in Guangdong Province
Ticket price: bookstore participates on site.
The book festival will be held from August 2 1 day to August 3 1 day. Different from previous years, this year's Nanguo Shuxiang Festival did not set up a main venue in Guangzhou Pazhou Exhibition Hall, but adopted the form of "online and offline integration, linkage at all levels in the province, and decentralized exhibition at the same time", relying on bookstores to set up 150 sub-venues in Guangdong Province, achieving full coverage of cities, counties (districts) for the first time. The annual theme of this year's Southland Scholarship Festival is "A Well-off Society for All, Full of Books". According to reports, this year's Book Festival includes 100 cultural activities, 100 publishing houses' collection of new books, celebrity meetings and so on.
Among them, 100 cultural reading activities include reading well-off series, Lingnan culture series, parenting education series and healthy living series. In addition, there will be many actions to facilitate the people and benefit the people in this book festival. If citizens participate in online and offline reading activities, the book festival organizing Committee will send out a large number of book coupons; Citizens participating in the activities will have the opportunity to get limited edition library tickets.
At the same time, this year's Yangcheng Book Fair will also be online and offline. The main measures include:
One is to hold an online book fair to tell the story of China. Based on "Book Fair" and "Quality Reading", we will build a sales platform for Yangcheng Book Fair, and spread China culture in all directions with the help of online carriers such as Shuxiang Yangcheng WeChat platform, Guangzhou Xinhua's book purchase applet, New Flower City and Flower City+.
The second is to enrich the content of activities and pass on the reading power. Innovate the form of activities, enrich the content of activities, and use new media platforms such as New Flower City and Flower City+to hold cloud reading activities such as book on-site promotion, celebrity cloud sharing, online book reading club and online book mobile reading, actively carry out reading poverty alleviation, and let books enter special groups such as poor disabled people through reading public welfare activities.
The third is the linkage between online and offline cities to create a strong scholarly atmosphere. Invite famous writers to publish new online books, invite celebrities to participate in online reading and sharing, invite celebrities and online celebrity anchors to enter featured bookstores, promote online books, and create a strong reading atmosphere linked by the whole city.
Fourth, multi-directional full coverage publicity, set off a wave of reading for all.