2. Sense of Participation: Internal Manual of Word-of-mouth Marketing of Xiaomi is a classic business guide book published by CITIC Publishing House on August 20 14. The author is Li Wanqiang, co-founder of Xiaomi. Sense of Participation is prefaced by Lei Jun and recommended by Jiang Nanchun, Wu Xiaobo, Liu Donghua and Yang Lan. The cumulative sales volume exceeded 700,000 copies and won the first place in Dangdang's best-selling list in management books in 20 14. Later, it was translated into English, French, Japanese and Korean. It is one of the domestic economic management books with the largest number of export languages and versions of CITIC Publishing House Group, and has become a research reading for global enthusiasts. The English version is published by McGraw Hill, one of the most famous publishing houses in the world, and it is a must-read book for marketers.