2. Annual technical expenses. The annual technical service fee is the fee that may be refunded according to the actual operation situation during the operation of Tmall Mall. If managed properly, Tmall will refund part or all of the money according to the sales volume of the store, with the purpose of encouraging sellers to improve the service quality and expand the business scale. As an important part of Tmall store transfer fee, the annual technical fee also belongs to Tmall store, so the buyer needs to pay this part of the annual technical fee to the seller when Tmall transfers money.
3. Mall fee. Shopping mall fee is our usual rent. As a store, if Tmall wants to sell things in the store, it needs to pay a fee to the store, which is the mall fee. The mall fee in the Tmall transfer fee is equivalent to the seller's fee for providing the seller's venue.
4. Trademark fees. The transfer of Tmall stores needs to be transferred together with the trademark. If the trademark is not in the company's name, the trademark needs to be transferred, and the trademark transfer needs to be charged an acceptance fee, which is directly handed over to the State Trademark Office. This part of the acceptance fee is naturally part of the transfer fees of the Tmall store, which means that the buyer needs to pay it.
5. Transfer platform service fee. In order to ensure safety and improve efficiency, most buyers of Tmall stores will choose the online store transfer platform for handover, and the online store transfer platform will be responsible for all related matters of the entire Tmall store transfer and handover.