According to "20021Open-book Retail Market Report", during the COVID-19 epidemic, the book market in China was challenged. In 2020, the sales volume declined for the first time since 20 15. Although 202 1 rebounded, it still did not return to the state before the epidemic.
Before 2020 10, with the growth of online platforms and online shoppers, the sales of online books will increase by more than 20% every year. With the gradual stabilization of the customer base, the sales of 202 1 online books only increased by 1% year-on-year.
Physical bookstores still face severe challenges brought by the epidemic. Most activities are conducted online, and the number of visitors to the store has also decreased. According to the data of the open-book report, the book sales of physical bookstores in 20021year only increased by a little more than 4%, mainly for the promotion of books commemorating the centenary of the founding of the Party. But compared with 20 19, it still decreased by more than 3 1%.
Since 20 18, the sales volume of literary books has been declining, with an increase of 4.6% in 20021year. It is worth noting that, according to the open-book report, among the best-selling novels published in 202 1/,63 are online literature works.
The most popular online literature types in China include fantasy, love, martial arts and science fiction. Most of the 63 online literature works published in 20021100 bestseller list are for female readers. Twenty-two works of Tang Jiasan Shao's Douluo Continental Series, which was first released on the starting point network, were included in the best-selling list.
Shen Yu, a former book editor, once worked in Shanghai, engaged in the book industry 10 years. He said that more and more people are reading online literature. Although most of these works are interesting, they lack depth and artistic value. During the epidemic, people need to seek comfort from entertainment works, which is usually the story trend of the protagonist's emotional and career gains after suffering.
Despite the rapid development of online literature, bestsellers still belong to classic books, and the trilogy of Three-body occupies the top three in the 202 1 fiction list. Among the best-selling novels of 100, 12 was published on 20021,which are mainly new works by famous writers, new classic books and online youth novels. Yu Hua's novel Wencheng has sold more than 1 10,000 copies in three months since it was published in March, 2002 100, ranking 10 among100 bestsellers.
"Generally speaking, in non-fiction works, fiction may bring more comfort to readers than cold documentary," Shen Yu said.
In the list of best-selling non-fiction books, apart from The Toad See a Psychologist by British writer Robert D 'Urberville, there are 19 psychological or inspirational books on the list. In addition, there are 10 family education books and 10 economic and financial books.
"In 2020 and 20021these two years, the COVID-19 epidemic made people's pressure even greater. This is the reason why psychology books get more attention. Books that tell people how to adjust their psychology are more popular than books that teach people how to succeed, such as the Japanese writer Eiko Yamashita's Breaking Up. "
In addition, historical cartoons are also very popular. Half an hour series and if history is a group of cats both entered the list of 65,438+000 non-fiction bestsellers.
"In recent years, comics have become more and more popular, first about history, and then gradually involving ancient poetry, medicine and technology," said an analyst of Open Book Company.
"These books are easy to understand and cater to people's fragmented reading habits, so they sell well."
Shen Yu said that one of the consequences of the development of information technology and media is that people's ability to read and understand long and complicated texts seems to have declined.
"You know, such cartoons are only used to popularize basic knowledge, not to elaborate profound content. Readers usually read these books for relaxation, not for study. So functionally, they can't replace ordinary books on the same subject, "said the analyst.
In addition to open-book statistics, many platforms also ordered 202 1 good books reflecting major social issues.
At the annual reading meeting in the middle of 5438+ 10, the Beijing News Book Review Weekly selected the recommended shortlist from the publication of 2002 10, targeting middle-income groups, covering literature, art, history, thought, social science, economy, children, education, life, new knowledge and so on10. On the basis of 82 short-listed recommendation books, combined with the opinions of 12 experts, scholars and judges in the industry, the final 12 recommendation books were determined.
This 12 book includes Childhood by Irish writer Roddy Doyle, Declaration of Uncertainty by French writer Federick Marcin Pajak, Story of Sculpture by British writers antony gormley and Martin Gayford, Cheese and Maggots by Italian writer Carole King Zzburg, and the trilogy Walking-Walking, Camping and Swimming by Dawu.
American writers Ellie Russell Hochschild and Anne Ma Zhong's The Second Transition: Changes of Working Parents and Families reflects the general concern of China society about the low birth rate and raising children.
In the past two years, the COVID-19 epidemic has largely restricted the physical space of people's activities and cut off the connection between people and nature. Ouyang Ting's work "There is a Tree in the North" is on the list because it shows people the nature other than human beings. This book introduces the author's observation of Beijing's natural environment and her phenological records of parks, plants, birds, rain, clouds and wind, and outlines the "natural Beijing" and its surrounding vitality.
Ouyang Ting said at the reading conference: "Every spring is different. Be sure to keep your curiosity and ask more questions. This curiosity can make us go further. "