Chapter 1 Meet Baidu Alliance and baidu promotion 2

1. 1 Introduction to Baidu Alliance 3

1. 1. 1 What is Baidu Alliance 3?

1. 1.2 What's the difference between Baidu Alliance and other alliances?

1. 1.3 Growth of Baidu Alliance 6

1.2 introduction of baidu promotion 15

1.2. 1 What is baidu promotion 15?

1.2.2 Ten Advantages of baidu promotion 17

1.3 Relationship between Baidu Alliance and baidu promotion 20

1.3. 1 Baidu Alliance advertisement comes from baidu promotion 20.

1.3.2 Not all baidu promotion advertisements are displayed in Baidu Alliance.

1.3.3 The share ratio of Baidu Alliance is 22.

Chapter II Overview of Seven Income-generating Products of Baidu Alliance 25

2. 1 network alliance to promote cooperative business 26

2. 1. 1 What is Baidu Internet Alliance Promotion 26

2. 1.2 Advantages of Internet Alliance Promotion 27

2. 1.3 Basic process of network alliance promotion business 29

2. 1.4 network alliance promotion share ratio 34

2. 1.5 Difference between online alliance promotion and bidding ranking 34

2.2 Find and promote cooperative business 36

2.2. 1 What is search promotion cooperation business 36

2.2.2 Benefits of joining search promotion cooperation 37

2.2.3 Types of websites suitable for applying for search and promoting cooperative business 38

2.2.4 Share ratio of search and promotion cooperation business 42

2.3 New business cooperation business 42

2.3. 1 What is new business cooperation business 42

2.3.2 Division of new business cooperation

2.3.3 Detailed products of new business cooperation 44

2.4 Toolbar Cooperation Business 49

2.4. 1 What is toolbar cooperation 49

2.4.2 Toolbar Cooperation Process 50

2.4.3 Toolbar cooperation is divided into 5 1.

2.5 Internet cafe cooperation business 52

2.5. 1 Internet cafes can choose Baidu Alliance Cooperation Mode 52.

2.5.2 Internet cafe cooperation application and consultation 54

2.6 Baidu application platform cooperation business 54

2.6. 1 Baidu Application Platform Cooperation Introduction 55

2.6.2 Application for Business Cooperation of Application Platform 57

2.6.3 Revenue Report Reading 59

2.7 Group purchase cooperation business 59

2.7. 1 What is group purchase cooperation 59

2.7.2 Group purchase cooperation business display 60

Chapter III Basic Conditions for Applying for Baidu Alliance 62

3. 1 Understand the basic operation process of Baidu Alliance 63.

3. 1. 1 Fill in the registration information 63

3. 1.2 Get the advertising code and deploy 64

3. 1.3 View Income Report 66

3.2 Requirements and basic qualifications for applying to join Baidu Alliance 67

3.2. 1 basic application qualification 67

3.2.2 Application conditions for network alliance promotion 70

3.2.3 Search promotion application conditions 7 1

3.2.4 Toolbar Cooperation Application Conditions 7 1

3.2.5 Application conditions for new business cooperation 72

3.3 Baidu Alliance's Audit Cycle and Processing Results View 72

3.4 Common reasons for Baidu Alliance's unsuccessful application 73

3.4. 1 not filed 73

3.4.2 Contents to be improved 74

3.4.3 website construction is not perfect 75

3.4.4 The website is not opened, and you need an account password to see the information.

3.4.5 Repeated application 77

The fourth chapter familiar with Baidu alliance cooperation specification 79

4. 1 Baidu Alliance Cooperation Specification General Terms and Conditions 80

4. 1. 1 Did not click by yourself: malicious delay 80

4. 1.2 click prohibition and encouragement: rewards and requirements 8 1

4. 1.3 No induced click: guide users to click 82.

4. 1.4 No forced clicking: resource exchange and malicious popup 87

4. 1.5 Prohibit program clicking: simulated clicking and mutual point 88

4. 1.6 promotion method violation: mandatory homepage and virus hijacking 90

4.2 Network Alliance Promotion Cooperation Specification 9 1

4.2. 1 It is forbidden to preset and superimpose keywords 9 1.

4.2.2 It is forbidden to modify the promotional contents 92

4.2.3 Page publishing is illegal 92

4.2.4 Prohibit induced clicks 95

4.2.5 Illegal delivery quantity 96

4.2.6 iframe call violation 99

4.3 Search Promotion Cooperation Specification 102

4.3. 1 preset keyword 102 is prohibited.

4.3.2 It is forbidden to modify the search results page 102.

4.3.3 posting on the page is illegal 103.

4.3.4 It is forbidden to induce clicks 103.

4.3.5 The delivered quantity is illegal. 103.

4.3.6 Traffic hijacking is prohibited 104.

4.3.7 Baidu software package is illegally used 104

4.4 New Business Cooperation Specification 105

4.4. 1 posting page is illegal 105.

4.4.2 User Induction 105

4.4.3 The delivered quantity is illegal. 106.

4.4.4 No self-guidance 106

4.5 Penalties for Violation of Cooperation Norms 107

4.5. 1 deduct credit index 107.

4.5.2 Deduct accumulated points 109.

4.5.3 Deduction is divided into 1 1 1.

4.5.4 Interception of illegal business 1 12

4.5.5 Close the sub-account authority and restrict the registration information 1 12.

4.5.6 Violation case exposure 1 13

Chapter V Baidu Alliance Application, Review and Advertising Deployment Example 1 14

5. 1 Baidu Alliance Application Example 1 15

5. 1. 1 Notes for filling in business information 1 15

5. 1.2 submitting personal account information 126

5. 1.3 financial information submission point 128

5.2 Obtain Baidu Alliance Advertising Code 132

5.2. 1 approved 132.

5.2.2 Login to Alliance Backstage 133

5.2.3 Select business category 134.

5.2.4 Defining Advertising Attributes 134

5.2.5 Obtain the advertisement code 140.

5.3 Deploy Baidu Alliance Advertisement 14 1 on the website.

5.3. 1 advertising space planning 14 1

5.3.2 Advertising Code Delivery 142

5.3.3 Confirm the successful deployment of the advertisement 144

Chapter VI Introduction of Baidu Alliance Background Function 145

6. 1 account homepage 146

6. 1. 1 reporting convenience 146

6. 1.2 Major League Certification 147

6. 1.3 Credit rating 148

6. 1.4 integral system 149

6. 1.5 course learning 15 1

6. 1.6 message system 153

6.2 Reading and Customization of Effect Report 155

6.2. 1 customized report by date 156

6.2.2 Customize the report by domain name 158.

6.2.3 Customize the report by code bit 158.

6.2.4 Customize Advanced Report Template 159

6.2.5 Receive the customized report by mail 16 1

6.3 "get code" tag function implementation example 162

6. 3. 1 Select business category 163.

6.3.2 Selecting products 163

6.3.3 Select the style 166.

6.3.4 Access code 168

6.4 Code Position Management and Single Advertising Effect Report 168

6. 4. 1 Arrangement and display of advertising code bits 169

6.4.2 Rapid management of advertising codes 170

6.4.3 View the independent effect report of an advertisement 173.

6.5 product setup and filtering 174

6.5. 1 media management 174

6.5.2 The billing website is set to 174.

6.5.3 Channel Settings 175

6.5.4 Website Alliance Promotion and Cooperation Website Filtering 176

6.5.5 Network Alliance Promotion Cooperative Industry Filter 177

6.6 points management and points exchange 178

6.6. 1 integral query 178

6.6.2 Award Record 178

6.6.3 points paradise 179

6.7 Payment record and payment status description 18 1

6.7. 1 payment rules 18 1

6.7.2 Payment Record List 182

6.7.3 Baidu Alliance Payment Status Description 182

6.8 Modification of Personal Information 183

6.8. 1 account information 183

6.8.2 Financial Information 184

6.8.3 Payment Appointment 185

Chapter 7 Using Baidu Alliance official optimization experts and advertising stewards 186

7. 1 Play Baidu Alliance Optimization Expert 187

7. 1. 1 What is Baidu Alliance Optimization Expert 187?

7. Detection of Floating Code Position in1.2 Network Alliance 188 Theme

7. 1.3 Detection of the placement position of code page of Internet Alliance 189

7. 1.4 Detection of code point promotion type of network alliance 190

7. 1.5 code position template size detection of network alliance 19 1

7. 1.6 View of network alliance billing website 194

7. 1.7 website category check 195

7. 1.8 website description check 197

7.2 Introduction of Advertising Manager of Baidu Alliance 198

7.2. 1 What is the advertising manager of Baidu Alliance 198?

7.2.2 Functional Overview of Advertising Manager 199

7.2.3 Introduction: Using Advertisement Manager to Realize Advertisement 200

Chapter VIII Baidu Alliance Official Resources Summary 205

8. 1 Baidu Alliance Support Center 206

8. 1. 1 Beginner's Guide 207

8. 1.2 My account: Issues related to the account 208

8. 1.3 code and delivery: advertising code and delivery instructions 209

8. 1.4 effect report: report reading and matters needing attention 2 13

8. 1.5 illegal delivery: cooperation norms and illegal acts 2 15

8. 1.6 income and payment: hot issues about income and payment 2 16

8. 1.7 Optimization Manual: Answers to Basic Questions of Advertising Optimization 2 16

8.2 Baidu Alliance Online Question Consultation System and Email Communication 2 18

8. 2. 1 submission of questions 2 18

8.2.2 Get a reply 2 19

8.2.3 E-mail contact person 220

8.3 Baidu Alliance Ivy League Online Classroom 220

8.3. 1 What is an Ivy League online classroom 220

8.3.2 Alliance Introduction and Related Use Courses 222

8.3.3 Baidu Statistics Related Courses 224

8.3.4 Advertising Housekeeper Related Courses 225

8.3.5 Search Engine Optimization Related Courses 225

8.3.6 Advertising Optimization Related Courses 226

8.4 Baidu Alliance Post Bar 227

8.4. Official answer in1Post Bar 227

8.4.2 Communicate with the webmaster at Post Bar 228.

8.4.3 The latest information in the Post Bar 230

8.4.4 Experience Sharing and Successful Cases of Post Bar 230

8.5 Blue Sky 365: Integrity Alliance 23 1

8.5. 1 What is the blue sky 365 232

8.5.2 How to join the Blue Sky 365 Plan 232

8.6 Internet Entrepreneur Club 234

8.6. 1 What is the Internet Entrepreneur Club 234?

8.6.2 How to join an entrepreneur club and apply for resource cooperation 236

8.6.3 Organizing and applying for club activities 237

The second part: Baidu Alliance advertising optimization case analysis and practical guidance.

Chapter 9 Website Quality is the Basis of Income Generation 24 1

9. 1 What is website quality 242

9. 1. 1 website traffic 242

9. 1.2 website content 243

9. 1.3 website user experience 244

9.2 Relationship between website quality and income generation 245

9.2. 1 Flow is proportional to income 245

9.2.2 High-quality content makes the website progress faster 245

9.2.3 User experience optimization makes the website generate revenue with twice the result with half the effort 246

9.3 How to improve the quality of the website 246

9.3. 1 Website traffic increased 246

9.3.2 Improve the quality of website content 250

9.3.3 Website User Experience Design 255

Chapter 10 website theme optimization for income generation Baidu Alliance 260

10. 1 The development and conventional methods of website theme establishment 26 1

10. 1. 1 Determine the theme of the website according to interests 26 1

10. 1.2 Establish a website theme based on e-commerce and targeted advertising.

10. 1.3 Determine the website theme for the profit of Baidu Alliance 266.

10.2 can apply for Baidu tool 267 to determine the theme of the website.

10.2. 1 Search popular advertisement category with baidu promotion 267.

10.2.2 using baidu promotion to find high-priced industries 270

10.3 Construct a website theme example that conforms to Baidu Alliance's popular advertisements-

The whole process of establishing a program network theme 27 1

10. 3. 1 analysis of popular keywords in baidu promotion 27 1

10.3.2 Popular advertising categories suitable for the program network 273

10.3.3 Baidu Alliance's monthly income is 274.

Chapter 1 1 Advertising Location Optimization 276

Regularity analysis of 1 1. 1 F eye movements and hot spots on the web page. 46636.86666666666

11.1.1f eye trajectory 277

1 1. 1.2 web hotspot law 278

1 1.2 popularity distribution of web pages provided by Baidu Alliance 279

1 1.2. 1 Highlight the advertising value of above the fold.

1 1.2.2 Highlight the collocation of core content areas and advertisements 285

1 1.2.3 highlight the characteristics of "forever above the fold" for hanging advertisements/kloc-0 /5666.6666666666666

1 1.3 Using Baidu's statistical heat map to find the best advertising area 290

1 1.3. 1 Baidu statistical heat map introduction 290

1 1.3.2 Use the hotspot map 29 1

1 1.3.3 placing advertisements in hot spots and related misunderstandings 294

1 1.4 Example of optimizing advertising space according to user habits 294

1 1.4. 1 delimit the first screen area that is suitable for most website visitors.

1 1.4.2 Analyze the heat map report and find out the hot spots on 297 pages.

1 1.4.3 Optimize the advertising space by rotating and circling. 2997

Chapter 12 Advertising Size Optimization 300

12. 1 overview of the scale of internet alliance promotion advertisements 30 1

12. 1. 1 theme description advertisement size 30 1

12.10.2 theme floating advertisement size 307

12. 1.3 theme link advertisement size 309

12.2 advertising size selection principle 3 10

12.2. 1 width is better than narrow, and large is better than small. 3 10

12.2.2 Appropriate harmony is best 3 1 1

12.3 alliance recommended advertising size 3 12

12.3. 1 skyscrapers and wide skyscrapers 3 12

12.3.2 rectangle and large rectangle

12.3.3 Top Banner 3 12

12.3.4 Bilateral suspension and lower right suspension window 3 13

12.4 golden advertising space 3 13 advertising space and advertising size matching scheme

12. 4. 1 matches the large rectangle under heading 3 14.

12.4.2 collocation of text content area with large rectangle and top banner 3 15

12.4.3 Matching between horizontal list and top banner 320

12.4.4 vertical list matches skyscrapers 32 1

12.4.5 Selection of bilateral suspension and lower right suspension 323

Chapter 13 advertisement type optimization 325

13. 1 internet alliance promotion theme description advertisement type list 326

13. 1. 1 text advertisement 326

13. 1.2 photo advertisement 327

13. 1.3 mixed advertisement 327

13.2 Baidu creative experts' influence on advertising types 328

13.2. 1 What is Baidu Creative Expert 329?

13.2.2 Multimedia advertisements are becoming more and more popular.

13.3 supports the modification of template size and advertisement type of multimedia material 33 1.

13.3. 1 Support multimedia material template size 33 1.

13.3.2 advertisement type modification 334

13.4 Advertising Type Optimization Example 335

13.4. 1 lazy strategy: "all kinds" are everywhere.

13.4.2 text advertisement optimization 337

13.4.3 picture advertisement optimization 339

13.4.4 optimization of graphic mixed advertisement 343

Chapter 14 advertising color optimization 345

14. 1 brief introduction to the color customization function of online advertising 346

14. 1. 1 default advertising color scheme 346

14. 1.2 Customize the border color of the advertisement 347

14. 1.3 Customize the color of the advertisement title 348

14.10.4 Customized advertising background color 349

14.10.5 Customized advertising text description color 350

14.10.6 Customized advertising website color 35 1

14.2 The goal and function of advertising color optimization 35 1

14.2. 1 Integrated Baidu Alliance Advertising Color Optimization 352

14.2.2 cater to users' preferences 354

14.3 Baidu Alliance Advertising Color Optimization Example 355

14. 3. 1 gadget for quickly getting the color of a webpage 3555

Set the advertisement color according to the webpage elements 357.

14.3.3 Set the color 358 according to the characteristics of tourists.

14.3.4 "Jump and Contrast" advertising effect realization 358

Chapter 15 Optimization of Advertising Quantity 36 1

15. 1 "33 13 "Baidu Alliance Advertising Quantity Specification 362

15. 1. 1 A maximum of 3 Internet Alliance themed promotional advertisements 362 can be placed on the same webpage.

15. 1.2 A maximum of 3 link units 363 can be placed on the same webpage.

15. 1.3 at most, one suspended advertisement 363 can be placed in the same webpage.

15. 1.4 A maximum of 3 search advertisements can be placed on the same webpage.

15.2 Trade-offs between the number of advertisements and the user experience 364

15. 2. 1 Too many advertisements will cause users to abandon your website.

A web page 366 suitable for placing multiple advertisements

15.3 Baidu Alliance Advertising Quantity Optimization Example 368

15.3. 1 Select the number of advertisements on professional Baidu Alliance website 368

15.3.2 The number of Baidu Alliance advertisements on e-commerce website is 370.

15.3.3 Example of optimizing the number of web pages suitable for placing multiple advertisements 37 1

16 chapter advertising optimization effect evaluation 376

16. 1 evaluation of the impact of advertising optimization on website quality 377

16. 1. 1 website traffic and advertisement optimization50000.00000000016

16. 1.2 User Stay Time and Advertisement Optimization 379

16. 1.3 special conversion rate and advertising optimization 380

16.2 advertising optimization and advertising revenue evaluation 38 1

16. 2. 1 single income indicator assessment 38 1

16.2.2 comprehensive income index evaluation 383

On the continuous improvement of advertising optimization strategy50006.30100800806

6538+06. 3. 6538+0 excavates the success points of advertising optimization and is widely used. 56637.8866868666 1

16.3.2 Find out the ineffective advertisements and make adjustments.