1 and Wish user groups identify Wish user groups, analyze their shopping preferences and habits, and understand the general product requirements in combination with the positioning of Wish platform itself. The main competitiveness of Wish platform is high quality and low price, and customer orientation is accurate. The transaction mainly comes from the mobile terminal, among which the download volume of Wish APP in the top ten countries such as the United States, Brazil, France, Germany and the United Kingdom accounts for 50%; In terms of the gender ratio of users, 54% are men over 30 years old and 46% are women over 30 years old. It can be seen that the main users of Wish platform are young and middle-aged people in European and American markets. Understand the culture and interests of Europe and America, and then divide them by age and gender, and you will know that they should prefer fashion, parties, accessories and fitness products.
2. The purchase rate of best-selling products on the Wish platform in Europe and America is relatively strong. As long as the product itself attracts customers' attention, it is easier to explode if you regularly search for the best-selling keywords in Wish front end and modify the terms of your corresponding products according to the characteristics of big holidays.
① After investigation, category analysis of Wish platform in top regions of North America, South America and Europe:
In the fashion category, Europe accounts for 40%, followed by North America and South America.
In the gadget category, South America is far ahead, followed by Europe and North America;
Accessories, North America has a more prominent performance.
② Product preference segmentation based on Americans:
Americans like blue best, and their favorite animals are eagles, butterflies and white cats.
Americans' favorite sports are baseball and basketball. When the Super Bowl and NBA are held, Ayu rugby and basketball related equipment and accessories will have business opportunities, which will meet their needs.
Americans are keen to participate in various parties and outdoor camping activities, so balloons, lights, clothes, beauty products, waterproof watches and so on. It is a good choice to often appear in parties;
For female users, there are also sexy clothing accessories such as false eyelashes, body shaping clothes and hip lifting clothes, which are very popular.
3. 94% of the sellers of Wish are from China, and almost 65,438+0,000% of the goods are from China. We have good cross-border e-commerce peers around us, so we can communicate more and maybe have some gains. According to personal experience and communication with some experienced sellers, there are six ways to purchase goods.
(1) Application of interpersonal relationship
If all the friends you know are manufacturers or have channels, you can make use of your social circle, which can not only save a lot of costs, but also get certain protection after sale. Of course, if you make some handicrafts yourself, it would be better to customize your own clothes.
② B2B websites such as 1688.
The wholesale business provided by the distribution website 1688 has been relatively perfect, and the products also have pictures. Generally, large quantities of goods are needed, which is calculated according to the minimum requirements of the store. In addition to 1688, there are distribution networks and intelligent networks. And you can choose your favorite goods to buy.
③ Taobao
If the demand for goods is not particularly large, it is easy to find a suitable source of goods by looking directly on Taobao.
④ Cross-border e-commerce product selection meeting
Many buyers like to explore products at various product selection meetings. There are indeed some manufacturers who will show various products Yang Ping at the conference. But this shortcoming is that many sellers' products will be very similar, or the products are actually not so profitable.
⑤ Wholesale market
If the funds are abundant, it is the most direct to go to the wholesale market to see the goods, such as Yiwu, which can directly guide the quality of the goods and will not encounter the situation of out of stock. If you are familiar with the boss, you may get a discount, and the latest and hottest goods will be notified as soon as possible.
6 forums, WeChat friends circle, etc.
This way is online, in a dense circle of sellers and suppliers, to find suppliers by publishing requirements. This method may need to find the source of goods quickly, but it is not necessarily the most suitable source of goods, because it is difficult to choose a better one without more suppliers to compare.
Wish, Yi Bei, Amazon North America Station, Europe Station and Indian Station, AliExpress Payment: CaresPAY Finance.