1. Amazon is a typical case of online retail vacuum zone theory. Amazon was originally an online book sales website, which used network technology and logistics system to provide more book choices, lower prices and faster delivery services than traditional bookstores, thus attracting a large number of consumers. With the development of Amazon, it has continuously expanded its product range, involving electronic products, clothing, household items, food and other fields, and has become a comprehensive online retail platform. Amazon also launched its own brand e-reader Kindle, smart speaker Echo and video website Prime Video. To provide consumers with more online retail experience.
2. Pinduoduo is a case of the theory of online retail vacuum zone that has arisen in recent years. Pinduoduo is a group buying platform based on social network. It uses the traffic of social media such as WeChat to attract consumers to participate in group buying by means of low prices, coupons and red envelopes. , thus reducing operating costs and customer acquisition costs and achieving scale effect. Pinduoduo mainly targets consumers in third-and fourth-tier cities and rural areas. Consumers in these areas are price-sensitive, with low brand loyalty and high demand for online retail, but the traditional e-commerce platform can not be fully satisfied. Pinduoduo has filled this market vacuum and provided these consumers with a cheap, interesting and social online retail platform.