The goal of media major is to cultivate news communication professionals with strong foundation, wide caliber, high quality and strong ability. What are the future employment directions of media major? Take a look with me.

journalist

Journalists are engaged in information collection and news reporting in news organizations, mainly through face-to-face interviews to obtain relevant information. Journalists work in various units, including newspapers, TV stations, radio stations, magazines, news agencies, and some journalists work in online media or professional websites, but in principle, such journalists do not have the right to interview news given by law. In addition, many government agencies and organizations also have journalists.

Journalists are a special profession. They have the power entrusted by the public, so they are called "uncrowned kings". If you want to be a reporter, you must have a strong sense of professionalism, mission, strong social activities and the ability to deal with emergencies, and then you must have excellent writing skills and extensive knowledge. Journalist is a profession that travels a lot. In this position, you won't feel comfortable and relaxed, but you can get real experience in social and interpersonal communication.

To be a journalist, you must obtain the qualification certificate for editing and editing journalists before you are qualified to work as a journalist. A press card is different from an editor's qualification certificate. After working in the news media for a certain period of time, the unit will issue us a press card.

There are roughly three paths for the career development of journalists. First, from local media to national media, gradually from journalists to TV stations or newspapers as lead writers, commentators or columnists; The second is to start as a reporter, turn to a reporter, then become a reporter host, and finally turn to a program host; The third is to be a reporter first, and then engage in public relations or marketing industry, such as being a marketing director or spokesperson in the corporate public relations department.

Television program design

The content of TV program production is also studied in the course of communication major. Therefore, friends who are interested in this aspect can consider planning topics, shooting and post-production in TV stations or film and television production companies.

Topic planning is the most important thing in TV program production. Excellent topic planning can make TV programs have a successful start, and long-term successful planning can make a famous column. In the fierce market competition, successful topic planning needs to meet the needs of the audience and combine the nature and style of TV stations with social and economic benefits. If friends want to enhance their ability of topic planning, they should constantly update and supplement their knowledge reserves, broaden their horizons, broaden their thinking and keep up with the times and social trends.

My friends have also been exposed to the knowledge of photography, but they can't take on the photography work alone with this. I suggest doing some auxiliary work first, and then becoming a professional photographer after they have rich practical work experience.

Film and television post-production needs higher aesthetic quality, strong professional design and creative ability, visual feeling and expression ability. If we want to develop in this direction, we must skillfully use computers for professional aided design and creation, and the software we need to master is Photoshop, GoldWave, Xara3D, FormatFactory and so on. Although friends majoring in communication have learned about program production in professional courses, they still need to strengthen their hands-on ability in practical work.

Web page design and production

Now companies from all walks of life need to establish websites to promote themselves. Undoubtedly, web designers are the foundation and key talents in the Internet era, and their demand and development potential will be great. Web designers are mainly responsible for designing web pages, activities, topics, Banner, etc. , and is responsible for standardizing website design and participating in the work of improving user experience.

To be a web designer, the basic skills are of course solid artistic skills, and secondly, good creative thinking and understanding ability, which can enable us to grasp the needs of customers in time. Technically, you need to master Photoshop, Dreamweaver, Illustrator and other design software. In addition, good communication, good team spirit and sense of responsibility are also essential for us to become an excellent web designer.

brand promotion

The professional knowledge of communication will also be of great use in the marketing promotion of enterprises. If friends are engaged in brand promotion, not only will there be more enterprises to choose from, but also what they have learned will make their work progress smoother.

Brand promotion involves planning, editing and copywriting, with the purpose of promoting enterprise products and corporate image and creating brand effect. The main work includes the planning, design, editing and daily management of the content of each section of the company website; Update and maintain the information content of the website; Assist in planning websites and sites, channel pages and special events.

The work content is biased towards editing and planning, which naturally requires us to have good text editing and writing skills, innovative consciousness and extensive knowledge. Computer operation ability is essential, and friends need to be familiar with Photoshop, Dreamweaver, Frontpage and other software tools.

We can be a brand promotion specialist first, a brand promotion supervisor in a few years, and finally a brand promotion manager; Or turn to the direction of new media operation, based on the work experience of brand promotion, you can try greater challenges.

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