1, Tmall's own traffic is a huge advantage. There are so many buyers' resources in the country, as well as Dangdang and Amazon's own book resources, and all buyers have the goods, which definitely caters to the market more than JD.COM. COM's closed-door business model.
2. Since its launch, JD.COM. COM books all adopt the pure self-operated mode, which leads to a relatively small number of books and a single type In addition to JD.COM, Dangdang and Amazon, the major self-operated book platforms, have successively settled in Tmall, and they have developed in-depth cooperation with each other.