identify

system

Short for enterprise identification system.

Enterprise identification system is mainly composed of enterprise mental identification (Mind

Identity (MI), enterprise Behavior identification (behavior)

Identity, abbreviated as BI

), enterprise Visual identity (Visual

Identity (VI) consists of three parts. These elements are interrelated, interactive and organically coordinated.

CIS combines business philosophy with spiritual culture.

Use the overall communication system (especially the visual communication system) to convey information to enterprises and the public, so that they have a consistent sense of value and cohesion to enterprises.

MI is the spiritual symbol in CI and the core and soul of the whole CI project. It is at the top of the word "product" in the structure diagram, which dominates the trend and future development of the whole CI project. Visual recognition and behavior recognition are its external manifestations. MI includes three aspects: corporate purpose, corporate policy and corporate values.

VI is an enterprise visual identification system and the most vivid part of CI project, so that many people mistake VI as the main body of CI. VI includes core elements and application elements.

The behavior of corporate philosophy is BI. BI mainly includes marketing, welfare system, education and training, etiquette norms, public relations, public welfare activities and so on. The most important media in CI communication is not TV, newspapers, radio, magazines and other information carriers, but people in enterprises! Everyone in the enterprise is CI.

In the process of production and operation, they show their image to the society, peers, market and target customers through their own behavior, thus establishing the image of the enterprise. BI is to standardize the behavior of business people and make them conform to the requirements of the overall CI image.

Figuratively speaking, CI is the army, MI is the morale of the army, the guiding ideology of the army's expedition, and the most unrealistic part; VI is the military flag, which is the image symbol of the place where the army goes; Bi is a military discipline and an important guarantee for the army to win the war.

CIS can be said to be the symbol of the unity of the enterprise itself and the competitiveness of the operation in the enterprise. Its characteristics are as follows:

1, CIS is a concrete action from marketing and design performance to business philosophy.

2.CIS conveys not only consumers, but also information recipients such as affiliated companies, internal employees, institutions and social organizations.

3.CIS is not only the responsibility of the advertising department, but also the responsibility of mobilizing and striving for the whole people.

4. The message conveyed by 4.CIS is not to focus on mass media, but to mobilize all media related to the company, such as employees and products.

5.CIS is a dynamically evolving system, which is in an open state, develops with the development of the times and changes with the changes of the market.

6.CIS is the regular supervision and management of organized and systematic operations. "Rome was not built in a day", so is the construction of CIS, which is a long-term project.

From the perspective of information dissemination, we say that CI is a complete identification system, and from the perspective of business strategy, we say that operating CI is a systematic project. Therefore, it is necessary to dissect the wheat layer of CI system in order to establish a deep understanding.

In the theory of competitive intelligence, competitive intelligence, as a whole mechanism, consists of three elements, namely:

Mental identity: mind

Identity, abbreviated as MI.

Activity recognition: behavior

Identity, abbreviated as BI.

Visual recognition: vision

Identity, abbreviated as VI.

therefore

five

be

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