20 18, secondary vocational education listed. The company's main business is all kinds of public examination training, such as civil servants, teachers, medical and health service preparation, etc. Vive reviews the preparation materials at home.
The advantage of Zhonggong lies in the brand accumulation in the next 20 years. Brand effect can effectively reduce the cost of obtaining customers. For example, when writing Living Business, it only knows how to buy Chinese documents.
The whole system of Zhonggong is to dilute famous teachers and break the market monopoly of traditional training market and the scale suppression of part-time famous teachers. Teachers are isolated from the R&D system. At present, all the shops that can be seen on the market are direct stores, and the teachers are full-time teachers.
Selection skills:
A look at the publishing house: books published by authoritative publishing houses are naturally guaranteed in terms of printing quality and professional content, and the teaching materials for public education examinations are mainly published by the People's Publishing House. The primary purpose of People's Daily Publishing House is to adhere to the correct public opinion orientation, cooperate with the central work of the Party and the Central Committee, and disseminate information to various fields at home and abroad in a timely manner. There is no doubt about the authority of its publicly released examination counseling materials.
Second, look at the cover: a cover that is gorgeous enough and beautiful enough is not necessarily a good book, but depends on some specific information on the cover, such as textbooks, reviewers, publishing time, editors and authors.
Third, look at the title page: ordinary books will be written and printed on the title page. Looking at the version, you can see that the selected counseling book is not the latest version; By reading the printed version, you can understand the market sales of this book.
Fourth, look at the preface and table of contents: the preface contains the overall description of the textbook, the table of contents reflects the overall structure of the book, and the preface is accurate and detailed, so that candidates can quickly understand whether the book is suitable; A clear catalogue can help students quickly see the framework and level of teaching materials.