The net profit rate is the percentage of net profit from Taobao shops to net sales, the profit rate after deducting all costs, expenses and corporate income tax, and an important indicator reflecting the operating efficiency and profitability of enterprises.

When calculating the net profit rate, the enterprise can take the value from the income statement and calculate it correctly. When an enterprise uses the net profit rate for financial analysis, it can make comprehensive analysis and judgment through horizontal analysis, vertical analysis and other financial indicators, such as income growth rate and expense rate.

Matters needing attention of e-commerce companies

More and more enterprises began to join the ranks of e-commerce, no matter the pressure of resources or market, but they still came. As long as our enterprises enter the ranks of e-commerce, they must understand some rules of e-commerce, otherwise they are likely to be confused by small rules that may not be valued by us.

E-commerce should be initiated by industry. Not every enterprise needs to do e-commerce. Maybe when we see that companies with so much data have joined the e-commerce platform, our hearts will itch a little, and there will be an idea, "Do our companies also need to take e-commerce?"