Buick Buick brand 1900 was founded in Detroit, Michigan, USA. David dunbar buick, a Scotsman, and his chief engineer, Valtl Marr, left the ship machinery and agricultural machinery repair shop where they lived day and night, and began to build the first experimental car (at that time, the carriage was the main means of transportation). 1903, they set up Buick automobile company. A year later, automobile production officially began, and the first batch of 37 cars went on the market.
As the investigation made by Sarkozy Company engaged in corporate image research in 1990s shows, it plays an important role as a symbolic pattern. In the investigation and study of company trademarks, it is found that company trademarks will have positive or negative effects on customers. The survey further shows that among many automobile manufacturers, the "Three Shield" logo of GM Buick products has won 50% favorable impression, which is remarkable.
Today, people are familiar with the "three shields" style, which has experienced nearly half a century of evolution. In the mid-1930s, in the Detroit Public Library, La Fu Bo, a style researcher of General Motors, found the family emblem of the Scottish Buick family among the lost family emblems written by 185 1.