Press: Democracy and Construction Press; Version 1 (20 1 1 year 1 October1day)
Paperback: 264 pages
Text Language: Simplified Chinese
Format: 16
ISBN:97875 1390 1 123
Bar code: 9787513901123.
Product size: 23.6x16.4x2cm.
Commodity weight: 399 g Chapter 65438 +0 Financial management determines the success or failure of a company-the necessary accounting knowledge for financial managers.
1. 1 accounting basic premise
1.2 accounting principles
1.3 six elements "support" accounting language
1.4 double entry bookkeeping method
1.5 accounting identity
1.6 accounting process
1.7 account
1.8 One of the carriers of accounting language: accounting vouchers
1.9 The second carrier of accounting language: accounting books.
Chapter Two Fighting Alone with Allies —— Accounting Practice that Non-financial Managers Must Know.
2. 1 no pains, no gains: calculation of non-financial manager's salary
2. Extra income: non-financial manager welfare accounting.
2.3 Obligations undertaken: personal income tax of non-financial management personnel.
2.4 Eliminate worries: accounting for social insurance expenses of non-financial managers.
Chapter III The figures in the financial statements are not terrible-the "physical examination report" can be understood at a glance.
III 1 Balance Sheet
3.2 Income statement
3.3 Cash Flow Statement
After understanding the fourth chapter, even the most complicated problems will be solved-non-financial managers can easily learn financial analysis.
4. 1 Overview of financial analysis
4.2 Enterprise solvency analysis
4.3 Analysis of Enterprise Operation Capability
4.4 Enterprise profitability analysis
4.5 Enterprise cash flow analysis
4.6 DuPont analysis method of enterprises
Chapter 5 Where does the money come from-knowledge of fund-raising that non-financial managers must know.
5. 1 financing overview
5.2 Convenience and flexibility: short-term bank loans
5.3 No need to repay the principal: stock financing
V.4 Internal Strength: Internal Strength Accumulation
5.5 Long-term fishing: long-term borrowing
5.6 Many hands make light work: bond financing
5.7 Borrowing chickens to lay eggs: financial leasing
Chapter 6: Braving the Wind and Waves —— Project Investment Decision of Non-financial Managers
6 1 between success and failure: investment
6.2 Long-term stability: cash flow
6.3 Investment decision-making methods: non-discount method and discount method.
VI.4 Trade-in: Fixed Assets Renewal Decision
Chapter 7 How to make Qian Shengqian-a non-financial manager's securities investment?
7. 1 Opening up new "financial resources" with idle funds: an overview of securities investment
7.2 Choice of sound investment: bond investment
7.3 Investment or speculation is a question: stock investment.
7.4 Risk diversification: portfolio
7.5 Successful Business Incubator: Obtaining Venture Capital
7.6 Investment is a "double-edged sword": risk return.
Chapter 8: Working Capital Management of Non-financial Managers
8. 1 Time value of funds
8.2 Cash is king: cash management
8.3 Prevention of "Triangle Debt": Accounts Receivable Management
8.4 Enterprise's "overnight grain": inventory control
Chapter IX Enjoy the Credit Dividend of Non-financial Managers
9. 1 Introduction to profit distribution
9.2 Factors affecting dividend policy
9.3 Dividend Policy and Payment Method
9.4 Employee Stock Ownership Plan and MBO
10 chapter regards the enterprise as another home-cost control of non-financial managers
10. 1 Common cost concept
10.2 fixed cost and variable cost
10.3 Cost-volume-profit analysis
10.4 Determination of breakeven point
10.5 enterprise operation safety analysis
10.6 sensitivity analysis
Chapter 1 1 Be a member of this big family-the overall budget management of non-financial managers.
1 1. 1 financial planning tool
1 1.2 enterprise flexible budget method
1 1.3 qualitative forecasting method of enterprise budget
1 1.4 Zero-based budgeting method for enterprise budget
1 1.5 Time series forecasting method of enterprise budget
1 1.6 linear regression forecasting method of enterprise budget
Chapter 12 Do a good job and manage the internal control of family-non-financial managers.
12. 1 the importance of enterprise internal control system
12.2 establish and improve financial institutions
12.3 internal control system for cash receipt and payment
12.4 internal control system of inventory
12.5 internal control system for fixed assets
12.6 internal control system for procurement business
12.7 internal control system of sales business have you ever encountered the following situations in your work:
I am a business manager with a technical background, and I have always felt very confused about finance. Financial figures are dense. Is there any specific way to make me have a comprehensive and clear analytical logic and thinking when facing financial statements?
Business people are looking for financial reimbursement with a bunch of business hospitality invoices, and finance always needs endless review. The business community believes that finance is rigid and dogmatic. There are many reasons for financial emigration: company system, national tax law, departmental budget, etc. It is always difficult to communicate with finance.
When some customers have various tax saving requirements or suggestions, the finance always disagrees. Can they operate flexibly? What are the tax risks?
Why did a company that looked good yesterday go bankrupt overnight? Why can't companies with very good profits survive? Master basic financial knowledge and read the financial statements commonly used by the company.
Understand how the business activities of various departments affect the company's financial situation.
All departments and financial personnel can communicate effectively on a unified platform.
Establish a clear awareness of cost and risk control, strengthen the awareness of cash flow, and improve the efficiency of capital operation.
How to avoid financial risks of enterprises
Learn to use budget and other management tools to strengthen internal management.
Interpreting enterprise operation with financial thinking and effectively improving work performance How to read financial statements quickly?
How to use financial data to analyze and improve enterprise performance
Budget management
Cost management-how to accurately calculate costs and effectively control costs and expenses.
Key points of company financial management