(1) Get the traffic of search keywords, and buyers will see the goods on the search results page after searching for keywords.

(2) The rational use of advertising words that affect the click-through rate greatly affects the click-through rate of our products.

2. How to write high-quality headlines:

The title needs to be filled in 30 words, and more keywords about the product can be filled in. In order to make customers search our products more accurately, we can fill in the title according to the keywords of our peers and the keywords popular in the background in the past seven days. Pay attention to whether there are too many duplicate keywords in the previous characters.

Commodity abbreviation: abbreviation is not displayed in daily life and usually takes effect in some activities.

3. We usually operate as follows:

Brand words: refers to the category words created by the flow of brand words in the brand effect, such as men's wear, jeans, women's wear and dresses; Core keywords of the product: such as Spongebob joint dress; The core keyword is the long tail word of Spongebob's joint dress: the keyword is long and set to reach the length, and the summer trend is cool and broken pants; Unpopular words: words with less search volume and high relevance to your goods. Marketing words: such as polite collection, buy two and get one free.

Pay attention to 1 when writing the title. Regardless of the word limit, random keywords have nothing to do with the product. It is suggested to optimize the title on 12 in the morning and choose the appropriate time to optimize the title. Not choosing the right time may affect the ranking of products. Try not to repeat keywords, limit keywords, and arrange keywords from left to right.