New media marketing is a marketing model that provides targeted psychological guidance to consumers based on the concept appeal and problem analysis of specific products. In essence, it is the realization of enterprise soft infiltration management strategy in the form of new media. Consumers usually agree with certain concepts, viewpoints and analytical ideas through media expression and public opinion dissemination, so as to achieve the purpose of enterprise brand promotion and product sales.
Benefits:
1. Win more attention among consumers;
2. The information conveyed by advertisements is more likely to be believed by consumers;
3. Consumers are more identified with advertising products.