Guest: Baker beer?

Advertising: Shanghai Ogilvy Advertising Co., Ltd.?

Copywriting:?

Checking the freshness of draft beer is a top priority for our drinkers, the newly listed Baker draft beer. In order to ensure the interests of drinkers, it is forbidden for dealers to sell Baker draft beer for more than seven days. Severe punishment, a heavy fine of one hundred thousand yuan. ?

This kind of advertising copy borrows the writing form and language style characteristics of "Ling" in official documents, and displays advertising information in a standardized official document form, which has unique persuasiveness. The sentence structure of the whole advertising copy is concise and the language expression is solemn, which makes people feel the serious, serious and thorough attitude of Baker draft beer manufacturers in launching this brand-new marketing measure. At the same time, it is expressed in such a solemn form that the audience can understand the humorous mystery provided by the creator. I was impressed when I smiled. ?

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