Investigation report on sex toys market (1)
Overview of core content
Market size (market size)
Market size, that is, market capacity, refers to the overall size of the target product or industry in this report, which is usually reflected by indicators such as output value, output, consumption and consumption amount. The market scale research of Qian Xun Consulting should not only investigate the market scale in the past five years, but also predict and analyze the industry market scale in the next five years, which may directly determine the investment scale of enterprises in new product design and development; In addition, the year-on-year growth rate of market scale can also fully reflect the growth of the industry. If a product or industry is in a high-speed growth period, it is very worthy of enterprise's attention and investment. The third chapter of this report has very detailed data and written explanations on the market scale and year-on-year growth rate of the sex toy industry.
consumption structure
Consumption structure refers to the components of consumer products or services. This report mainly studies the consumption structure from three angles, namely, product structure, user structure and regional structure. 1, product structure, which mainly studies the consumption of all kinds of subdivided products or services and the proportion of the scale of subdivided products or services to the whole market scale; 2. User structure, which mainly studies the user groups to which products or services are sold, and the consumption scale of various user groups accounts for the proportion of the whole market scale; 3. Regional structure, which mainly studies the key areas where products or services are sold, and the proportion of consumption scale in some key regional markets to the whole market scale. The study of consumption structure is helpful for enterprises to grasp the target customers and market segments more accurately, so as to adjust the product structure, better serve customers and cope with market competition.
Market share (market share)
Market share, also known as market share, refers to the proportion of sales volume (or sales volume) of enterprises in similar products in the market. Market share is one of the important indicators for enterprises to judge their own market position, and it is also an important basis for countless large and medium-sized enterprises to discuss and formulate market strategies. The research on market share is divided into overall market share and target market share. This report takes China market as the research object, China market as the whole market and some specific provinces and cities as the target market. market concentration
Market concentration is a measure of the concentration of the market structure of the whole industry, and it is the most basic and important factor to determine the market structure, which reflects the degree of competition and monopoly in the market. Commonly used concentration measurement indicators are: industry concentration (CRn), Helfen Dahl &; Mdash Hirschman index (HHI, hereinafter referred to as Hirschman index), Lorenz curve, Gini coefficient, inverse index and entropy index, among which, concentration ratio (CRn) and Hirschman index (HHI) are two indicators that are often used in anti-monopoly economic analysis. The measurement index used in this report when studying market concentration is industry concentration (CRn), which refers to the sum of the market shares of the top N enterprises in the designated market of this industry. For example, CR4 refers to the sum of the market shares of the four largest enterprises in this industry. The greater the CRn value, the higher the monopoly degree of this industry, and most customers are concentrated in several enterprises.
Investigation report on sex toys market (part two)
Low competition and high profit.
Once the business opportunity of any potential industry in China is discovered, it only takes 2-3 years for this industry to become an industry with fierce competition and meager profits; At present, there is only the adult products industry, and 90% investors are embarrassed to invest and operate because of their own or their family's prejudice against the industry. It just gives entrepreneurs who dare to challenge a unique high-profit violence space. Now the market is not fully occupied and the industry is not saturated. Is the best time to choose. Small investment, less competition, less risk and high profit return!
Strong market demand
With the success of the sex fair, more people began to pay attention to the topic of sex. Everyone has the desire and motivation to pursue a higher level of sexual happiness. With the improvement of living standards and an open mind, the market demand will be more vigorous, and there are markets everywhere, with a wide audience, regardless of region, gender and off-season, as evidenced by the amazing sales of adult products on Taobao and the adult goods stores everywhere.
Industrial policy support
From August 28, 2002, all simulated reproductive devices are no longer included in the scope of medical device management. Analog instruments are no longer regulated by the health department. In 2006, the Family Planning Commission cancelled the policy of distributing condoms free of charge, which led to the explosive growth of condom retail market.
Huge market space
According to the professional survey data of the statistics department, the annual sales of adult products are as high as tens of billions of yuan. The population of China is1300 million, with adults accounting for more than 70%. Family planning products and adult products have been accepted by more than 90% adults. Among male adults, 83% have the experience of buying adult products. At present, the adult products market is growing at a rate of 63% every year. According to experts' analysis, the adult products market will maintain a rapid development in at least 10 to 15 years. Moreover, in the global economic downturn, the adult products industry is an industry that encounters fast-moving consumer goods at the same time. It can be seen from more and more traditional adult goods stores in the streets that more and more people are concerned about the huge business opportunities in the adult products industry.
Investigation Report on Sex Toys Market Part III
As the adult products industry is gradually accepted by Chinese people, the market demand is increasing, and more and more entrepreneurs aim at the adult products industry as a starting point to prepare for a new wave of entrepreneurship. However, many people have a vision but don't implement it. They have the ability but no funds. Some products are really unsaleable. In short, they don't make all the preparations. Everything is in vain, and they will return in vain.
No one can accurately give the market size of the adult products industry. In other words, people with expectations can't predict how big this market will be. Everyone only knows that the growth rate is very fast and the market is very big.
The following are some data collected by my client. Of course, most of them are borrowed, but as far as I know, they are all true and reliable.
How high is the retail sales of adult products in China? 20 1 1 year, the domestic retail sales of domestic sex products industry is12 billion yuan, of which sex products account for15%; There are 200,000 retail stores in China, 30% of which are offline stores; From 2006 to 20 1 1, the compound growth rate of the industry is 20%, and it is expected to reach 30% by 20 16; How many people's needs are not met? In 20 12 years, it is said that the annual sales of sex toys market in China is 5 billion, but the market demand exceeds1500 million, and the demand of1000 million cannot be met. It is predicted that the overall market demand will exceed 50 billion yuan in 20 15 years.
How big was the market for adult products until last year? 20 13 data provided by Lin Degang, the founder of Romantang, the largest adult products e-commerce company in China, showed that the sex toy market scale reached 30 billion yuan in 20 13;
& The number of people who bought sex products in Taobao in 2000 was close to 20 million, 4.6 times that of 20 10 &; hellip& amphellip
Who are the consumers? 70% consumers are men and 30% consumers are women, but the proportion of female products sold is as high as 80%-80%; hellip& amphellip
With the intervention of capital and the strong insertion of Roman and other post-90 s, adult products practitioners suddenly have a flashlight, and more and more people compare adult products to "Internet upstarts".
In the internet environment, if you have pleasure, you should shout it out. But don't forget foreplay &; Mdash& ampmdash screaming products. Only with it can we reach the sales climax.
In 20 13, the number of people who bought sex products from Taobao was close to 20 million; 30% female consumers will take the initiative to buy sex toys; 2 1% of male respondents think condoms are too tight, 18% think condoms are too short, and 94% of China men buy medium condoms & hellip& amphellip. There are more exciting data, please read on.
Sexual suggestion in data
The compound growth rate of the industry will reach 30%, the number of people buying sex toys on Taobao will increase by more than 50% every year, and the number of women buying sex toys will jump from 10% to 30%&; Hellip& amphellip These public data from the Internet may be helpful for entertainment.
Market: Japan is a big country in the porn industry.
30% It is predicted that by 20 16, the compound growth rate of the industry will reach 30%.
In 2006, under various government bans and control measures, the sex industry in 16 countries reached 97 billion yuan.
According to the survey report of a consulting company on the sex products industry in China, in 20 1 1 year, the retail sales of domestic sex products industry was 120 billion yuan, of which sex products accounted for15%; There are 200,000 retail stores in China, 30% of which are offline stores; From 2006 to 20 1 1, the compound growth rate of the industry was 20%, and it is expected to reach 30% by 20 16.
The real porn power is actually China.
Japan was wronged. A survey was conducted, and the survey data showed that the real big country in the porn industry is actually China. According to incomplete statistics, the consumption of pornographic content in China accounts for $27.4 billion. But according to per capita consumption, the situation is completely different. The highest per capita consumption is in South Korea, with a quota of $526.86, while the per capita consumption of pornographic content in China is only $27.38 +0.
The largest pornographic website has higher traffic than Tmall.
The traffic of the world's largest pornographic website is higher than that of Youku, BBC and Tmall, which is similar to IMDB.
The number of employees is about several million.
Lin Degang, the founder of Luo Mantang, believes that the adult products industry has hundreds of factories, hundreds of brands, thousands of wholesalers and millions of employees.
Taobao: Looking for sexual happiness, while young.
50% Every year, the number of people who buy sex toys on Taobao is increasing by more than 50%.
Data from Taobao show that the number of people buying sex toys on Taobao is increasing by more than 50% every year. In 20 13, the number of people who bought sex products from Taobao was close to 20 million, 4.6 times that of 20 10.
Durex, LELO and Bai Le sell best.
According to Taobao statistics, in terms of sales volume, most of the best sellers are foreign brands. Among them, Durex, LELO and Bai Le ranked first, second and third respectively. Durex is famous for condoms, while the latter two are mainly sex toys. LELO's unit price is higher than that of white Lego.
65% of consumers are young people.
Taobao's main consumers are young adults, especially men. Among them, buyers aged 18 ~ 29 account for 65%; 30-39 years old accounted for 26%, and the male-female ratio was 1.7: 1.
Sexy underwear sells 30 thousand pieces every day
Judging from the number of buyers, the six regions with the strongest purchasing power of sex toys on Taobao are: Guangdong, Jiangsu, Zhejiang, Shandong, Beijing and Shanghai. In other words, areas with open mind, developed economy and dense population have stronger purchasing power.
Geographically, consumers in northern cities prefer to buy sexy underwear, while consumers in southern cities prefer to buy inflatable dolls. According to the statistics of Taobao.com 2012, 30,000 pieces of sexy underwear and 1500 inflatable dolls are sold every day.
Condom: condom, sex toy or tonic?
The condom with the highest purchase rate among 94% men in China is medium size.
Someone has done a survey, and the data shows that 2 1% of male respondents think condoms are too tight, 18% think condoms are too short, 10% think condoms are too loose, and 7% think condoms are too long. Although different brands of condoms have different size standards, 94% of China men will choose to buy medium condoms.
2/3 are male and 1/3 are female.
Among the users who buy condoms on Taobao, 2/3 are men and 1/3 are women, and this ratio has been maintained for many years. It is reported that in Germany, the proportion of women buying condoms is higher than that of men.
30% of consumers are from Jiangsu and Zhejiang.
According to Taobao data, Jiangsu and Zhejiang have become the provinces with the strongest purchasing power of condoms. The people in the two provinces account for 30% of the whole network, while the people in Guangdong only account for 10%. People in Inner Mongolia have the lowest purchasing power, and they don't like to buy condoms.
nutritious
11%7%1%men and 7% women have taken supplements.
According to a survey by Pan Suiming, director of the Institute of Sexual Sociology of Renmin University of China, the proportion of men and women who have taken tonics with the function of nourishing yin and strengthening yang has remained at 1 1% and 7% in recent ten years, and even 9.7% of boys and 10.5% of girls have taken tonics. Of course, Professor Pan's analysis of the purpose of boys and girls' tonic is probably to cope with the exam.
sex toy
53.9% of men solve their own needs.
20 13 China people's love and marriage survey report shows that in the face of sexual needs, more than 50% of men choose "self-reliance, all by themselves" and 20.2% choose "looking for a temporary partner". In any case, there is still a great market space for male household appliances.
Are you really happy? & ampmdash& ampmdash; Sexy women and men who like safety.
The proportion of 80% female consumers taking the initiative to buy sex toys rose from 10% to 30%.
According to the data of 20 13, the proportion of female consumers who actively buy sex toys has increased from 10% to 30%. This data has been verified in the vertical e-commerce B2C Luomantang. According to Luo Mantang's sales and questionnaire statistics, its main customers are men, and female consumers only account for 30%, but the proportion of female products sold is as high as 80%.
Every time sexual troubles increase, the possibility of taking supplements increases by 4 1 times.
The data also comes from Professor Pan. The results of this study show that men in China still have a strong "TCM complex" or believe in "nourishing everything" when they encounter sexual troubles. For all kinds of sexual health products, some practitioners are very resistant, pointing out: "They are all fake.
70% of the buyers of vibrators are men.
According to Luomantang's data, 70% of vibrator buyers are men. Among men's appliances, sex dolls, inflatable dolls and female hip molds are usually very popular, and they are the best sellers. It seems that China men are really deeply influenced by the island culture.
However, according to a survey, about 70% of China people have never tried sex toys. Tips:
The above data comes from the Internet.
Nowadays, the adult products industry is booming and a hundred flowers are blooming. Adult products industry is bound to become a hot spot of the times. How to seize the opportunity and become the leader of the times is what every entrepreneur is exploring.