Amazon was founded on July 5, 1994. Jeff Bezos, the founder of Amazon, saw the surge in the number of netizens of 1994, foresaw the huge potential of online shopping, and decided to resign from Wall Street and start Amazon's entrepreneurial journey in a garage in Seattle. Bezos originally named the company Cadabra, but because this name is easily associated with "corpse", which is not conducive to the shaping of brand image, he decided to rename the company as the source of inspiration Amazon. 1In July, 1995, Amazon website was officially launched, with books as its main product, which opened a new era of online retail. The establishment time of Amazon reflects an important period of the early development of the Internet, when e-commerce was still in its infancy. With its innovative e-commerce model and attention to user experience, Amazon has rapidly grown into one of the largest online retailers in the world.